A closer look at local mobile-surfing habits globally

In this State of the Mobile Web report, we take a closer look at what local content users in the ten most active Opera Mini countries prefer. Using anonymous and aggregated data from the Opera Mini servers, and the top-ten local domains across 11 categories, a picture is painted of the diversity of the global countries.

In November, the top-ten Opera Mini countries, counted in number of unique monthly users were India, Indonesia, Russia, Nigeria, China, Brazil, South Africa, Bangladesh, Mexico and Vietnam. This diverse group of countries in the top-ten list shows very different browsing habits, as the statistics show. This report provides insight to which local sites are most important for the Opera Mini users globally, and the variation from country to country is significant. The local top-ten lists were created by removing sites that are mainly targeted to a global audience, without significant local customization such as a local domain for the country.

India;21,8;80,0

olx.in;Shopping and classifieds
indiatimes.com;News and entertainment
in.com;News and entertainment
cricbuzz.com;Sports
quikr.com;Shopping and classifieds
ndtv.com;News and entertainment
wap.in;Portal and search
intoday.in;Telecom and mobile content
flipkart.com;Shopping and classifieds
rediff.com;News and entertainment

Indonesia;-2,5;112,3

detik.com;News and entertainment
kaskus.co.id;Social networks and community
kompas.com;News and entertainment
kapanlagi.com;News and entertainment
tribunnews.com;News and entertainment
liputan6.com;News and entertainment
merdeka.com;News and entertainment
tokobagus.com;Shopping and classifieds
viva.co.id;News and entertainment
kompasiana.com;News and entertainment

Russia;60,3;45,1

yandex.ru;Portal and search
vk.com;Social networks and community
odnoklassniki.ru;Social networks and community
mail.ru;Email
avito.ru;Shopping and classifieds
spaces.ru;Social networks and community
megafonpro.ru;Telecom and mobile content
sprashivai.ru;Social networks and community
ucoz.ru;Social networks and community
vmmo.ru;Telecom and mobile content

Nigeria;10,6;8,4

nairaland.com;Social networks and community
vanguardngr.com;News and entertainment
naij.com;Portal and search
olx.com.ng;Shopping and classifieds
punchng.com;News and entertainment
informationng.com;News and entertainment
etisalat.com.ng;Telecom and mobile content
mtnonline.com;Telecom and mobile content
mtnonlineplay.com;Telecom and mobile content
naijaloaded.com;Music

China;35,4;106,3

oupeng.com;Telecom and mobile content
baidu.com;Portal and search
qq.com;Portal and search
taobao.com;Shopping and classifieds
sina.cn;News and entertainment
soso.com;Portal and search
sohu.com;Portal and search
tmall.com;Shopping and classifieds
youyuan.com;Social networks and community
ganji.com;Shopping and classifieds

Brazil;-9,5;-51,0

uol.com.br;Portal and search
globo.com;News and entertainment
abril.com.br;Portal and search
olx.com.br;Shopping and classifieds
terra.com.br;Portal and search
letras.mus.br;Music
vagalume.com.br;Music
mercadolivre.com.br;Shopping and classifieds
dindo.com.br;Telecom and mobile content
baixaki.com.br;Technology

South Africa;-29,7;23,1

mxit.com;Social networks and community
olx.co.za;Shopping and classifieds
news24.com;News and entertainment
gumtree.co.za;Shopping and classifieds
indeed.co.za;Career and job search
sowetanlive.co.za;News and entertainment
iol.co.za;News and entertainment
soccerladuma.mobi;Sports
mtnplay.co.za;Telecom and mobile content
supersport.com;Sports

Bangladesh;23,9;90,5

bdnews24.com;News and entertainment
olx.com.bd;Shopping and classifieds
grameenphone.com;Telecom and mobile content
prothom-alo.com;News and entertainment
banglanews24.com;News and entertainment
bikroy.com;Shopping and classifieds
cricbuzz.com;Sports
mobilemaya.com;Shopping and classifieds
amardeshonline.com;News and entertainment
dailynayadiganta.com;News and entertainment

Mexico;23,8;-101,8

telcel.com;Telecom and mobile content
musica.com;Music
mercadolibre.com.mx;Shopping and classifieds
mediotiempo.com;Sports
hallar.com.mx;Shopping and classifieds
univision.com;Portal and search
olx.com.mx;Shopping and classifieds
esmas.com;Portal and search
eluniversal.com.mx;News and entertainment
ringmedia.mx;Telecom and mobile content

Vietnam;13,6;109,3

zing.vn;News and entertainment
24h.com.vn;News and entertainment
vnexpress.net;News and entertainment
dantri.com.vn;News and entertainment
baomoi.com;News and entertainment
eva.vn;Lifestyle
kenh14.vn;News and entertainment
nhaccuatui.com;Music
vui.vn;Music
vatgia.com;Shopping and classifieds

     

    For all countries, large international websites such as Facebook and Google dominate the top spaces as the most accessed websites overall, but, just below the international giants, the smaller local websites show strength with usually high places in the lists. Often, they are just beneath the top international sites, indicating that local content is highly relevant for the Opera Mini users.

    The usage pattern also differs significantly from country to country. For example, in Southeast Asia, news is very important to the Opera Mini users there:

    • Bangladeshi, Vietnamese and Indonesian Opera Mini users really like to keep up to date with their phones, with their top-five visited websites falling in the News and Entertainment category. Bangladesh has a total of five news sites in the top ten; Vietnam has six. But, the real king is Indonesia, with a total of eight news sites in the top ten.

    Facebook is the most mentioned international site in the top-ten lists of nearly all Opera Mini countries, but, in certain countries, local or regional social networks are also strong.

    • Russia is the country with the most visits to social networks, with a total of five in the top ten. However, Nigeria and South Africa are the ones with a social network as the most visited local website.

    The Lifestyle category does not rate that high within the top-ten lists in any country examined for this report. There are exceptions, but they are few and far between. One possible explanation for this might be that people on the go are in a news-oriented mode, and seek updates of sports, news and social networking more than engaging in the lean-back surfing of lifestyle sites.

    • Only Vietnam has a women's site in its top-ten list.
    • Only South Africa has a job search website on the top ten.
    • Indians like to shop online and look for products, with a classifieds site in the first position, and a total of three shopping and classifieds sites on the top ten. All top-ten countries have at least one shopping and classifieds website in their top-ten lists.

    Sports is a major interest in many countries, but exactly which sport is king differs widely from region to region. The choices of local sites bear this out.

    • It's no surprise that India and Bangladesh are into cricket, with cricbuzz.com in the 4th and 7th positions, respectively. Mexico has also a local sports site in its 4th place, while South Africa has two sports sites in its top ten.

    Music content is more important in some regions than others, according to the report. “Local music sites” may refer to music purchasing sites or to lyric sites that seem to be popular in Latin American countries.

    • Mexicans and Brazilians love music sites. The second-most-visited local site for Opera Mini users in Mexico is a Mexican music site, while Brazil has two local music sites in the top ten.

    The Opera Mini browser is made to make surfing simpler and cheaper for its users, and many of these users visit their local mobile operators sites with their phones.

    • Websites related to telecom companies and mobile content or services are also popular among Opera Mini users. Only three countries out of ten don't have a telecom site in their top-ten list: India, Indonesia and Vietnam.

    Growth

    In November 2013, the consumer base of the Opera mobile browsers had more than 262 million unique users. The Opera Mini servers (which do not process pages from the Mobile Classic and Opera for Android browsers) served more than 177 billion pages and compressed over 16 petabytes of data for Opera Mini users. In all, 39% of the total users of the Opera mobile browsers are using smartphones to browse the web. Compared to November 2012, the total number of Opera mobile browsers users grew more than 21%, year over year.

    Number of mobile product users

    In November 2013, there were over 262 million Opera mobile browsers users. Out of this number, 241 million were Opera Mini users and the rest were Opera for Android, Mobile Classic and Skyfire users, globally. Compared to November 2012, the number of Opera mobile browsers users combined grew 21%, year over year.

    Month

    Opera Mini

    Total mobile product users (millions)

    Aug '11

    129

    150

    Sep '11

    131

    153

    Oct '11

    140

    162

    Nov '11

    145

    167

    Dec '11

    153

    176

    Jan '12

    159

    183

    Feb '12

    160

    184

    Mar '12

    169

    193

    Apr '12

    166

    190

    May '12

    179

    196

    Jun '12

    182

    200

    Jul '12

    187

    206

    Aug '12

    191

    210

    Sep '12

    188

    208

    Oct '12

    194

    215

    Nov '12

    195

    216

    Dec '12

    208

    229

    Jan '13

    215

    237

    Feb '13

    207

    228

    Mar '13

    225

    249

    Apr '13

    224

    247

    May '13

    230

    255

    Jun '13

    230

    251

    Jul '13

    239

    260

    Aug '13

    243

    264

    Sept '13

    240

    261

    Oct '13

    245

    267

    Nov '13

    241

    262

    Opera Mini pages transcoded

    Opera Mini users viewed over 177 billion pages in November 2013. Since November 2012, page views have increased by more than 35%.

    Month

    Pages transcoded per month (billions)

    Aug '11

    80

    Sep '11

    79

    Oct '11

    86

    Nov '11

    89

    Dec '11

    103

    Jan '12

    109

    Feb '12

    108

    Mar '12

    117

    Apr '12

    109

    May '12

    114

    Jun '12

    115

    Jul '12

    117

    Aug '12

    122

    Sep '12

    116

    Oct '12

    127

    Nov '12

    131

    Dec '12

    144

    Jan '13

    157

    Feb '13

    147

    Mar '13

    171

    Apr '13

    166

    May '13

    176

    Jun '13

    171

    Jul '13

    178

    Aug '13

    177

    Sept '13

    168

    Oct '13

    182

    Nov '13

    177

    Opera Mini data consumed

    In November 2013, Opera Mini users generated over 3.8 billion MB of data for operators worldwide. Data in the Opera Mini browser is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 16 petabytes of data in November. Since November 2012, data traffic has risen by more than 55%.

    Month

    Total data consumed per month (millions of MB)

    Aug '11

    1232

    Sep '11

    1251

    Oct '11

    1360

    Nov '11

    1422

    Dec '11

    1664

    Jan '12

    1831

    Feb '12

    1917

    Mar '12

    1918

    Apr '12

    1907

    May '12

    1983

    Jun '12

    2016

    Jul '12

    2110

    Aug '12

    2215

    Sep '12

    2216

    Oct '12

    2406

    Nov '12

    2447

    Dec '12

    2777

    Jan '13

    2914

    Feb '13

    2711

    Mar '13

    3149

    Apr '13

    3158

    May '13

    3401

    Jun '13

    3399

    Jul '13

    3597

    Aug '13

    3758

    Sept '13

    3712

    Oct '13

    3867

    Nov '13

    3808