Mobile Consumption Guide - United States of America

In this month’s State of the Mobile Web report, we take an in-depth look at Opera Mini users in the United States. In our analysis, we look at mobile use of the internet by website category to compare when usage is highest, by both the time of day and by the day of the week. 

Mobile use by day of week

Below is a representation of where we see the most traffic to the different internet site categories over the course of a week. For example, more people visit sports sites on Wednesday than any other day of the week.

Mobile Consumption Guide

It is worth noting that some site categories have relatively even use across the week. Shopping and real estate orien- ted sites see an even distribution of users Tuesday through Thursday. Similarly, Fashion, Games, Religion & Spirituality, Hobbies, and Arts & Entertainment sites see most of their visitors on the weekend. Personal finance sites see an even workweek with low usage over the weekend.

Also of interest is the fact that we found some differences between the day sites see their highest number of unique users and when they experience the greatest number of page views. In some cases, there might be a surge of visitors to a category, but the quantity of pages viewed is low, indicating relatively low engagement levels. Or, conversely, some sites see days where total visitors are lower than average, but pages viewed are very high, which means those visitors are more engaged with the site content.

Mobile use by time of day

Below is a representation of where we see the most traffic to the different internet site categories over the course of a 24-hour period. For example, most people visit Sports sites in the morning hours (6-10 a.m.) than any other time period of the day.

Mobile Consumption Guide

Growth

In August 2013, the consumer base of the Opera Mini, Mobile Classic and Opera for Android browsers had more than 264 million unique users. The Opera Mini servers (which do not process pages from Opera Mobile browsers) served more than 176 billion pages and compressed over 15 petabytes of data for Opera Mini users. In all, 36% of the total users of Opera Mini, Mobile Classic and Opera for Android are using smartphones to browse the web. Compared to August 2012, the total number of Opera mobile browser users grew more than 26% year over year.

Number of mobile product users

In August 2013, there were over 264 million Opera Mini, Mobile Classic and Opera for Android users. Out of this number, 20 million were Opera for Android and Mobile Classic users globally, and the rest were Opera Mini users. Compared to August 2012, the total number of Opera mobile browser users grew 26% year over year.

Month

Opera Mini

Total mobile product users (millions)

Jul '11

122

143

Aug '11

129

150

Sep '11

131

153

Oct '11

140

162

Nov '11

145

167

Dec '11

153

176

Jan '12

159

183

Feb '12

160

184

Mar '12

169

193

Apr '12

166

190

May '12

179

196

Jun '12

182

200

Jul '12

187

206

Aug '12

191

210

Sep '12

188

208

Oct '12

194

215

Nov '12

195

216

Dec '12

208

229

Jan '13

215

237

Feb '13

207

228

Mar '13

225

249

Apr '13

224

247

May '13

230

255

Jun '13

230

251

Jul '13

239

260

Aug '13

243

264

Growth

Opera Mini pages transcoded

Opera Mini users viewed over 176 billion pages in August 2013. Since August 2012, page views have increased by 44%.

Month

Pages transcoded per month (billions)

Jul '11

74

Aug '11

80

Sep '11

79

Oct '11

86

Nov '11

89

Dec '11

103

Jan '12

109

Feb '12

108

Mar '12

117

Apr '12

109

May '12

114

Jun '12

115

Jul '12

117

Aug '12

122

Sep '12

116

Oct '12

127

Nov '12

131

Dec '12

144

Jan '13

157

Feb '13

147

Mar '13

171

Apr '13

166

May '13

176

Jun '13

171

Jul '13

178

Aug '13

177

Growth

Opera Mini data consumed

In August 2013, Opera Mini users generated over 3.7 billion MB of data for operators worldwide. Data in the Opera Mini browser is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 15 petabytes of data in August. Since August 2012, data traffic has risen by more than 69%.

Month

Total data consumed per month (millions of MB)

Jul '11

1171

Aug '11

1232

Sep '11

1251

Oct '11

1360

Nov '11

1422

Dec '11

1664

Jan '12

1831

Feb '12

1917

Mar '12

1918

Apr '12

1907

May '12

1983

Jun '12

2016

Jul '12

2110

Aug '12

2215

Sep '12

2216

Oct '12

2406

Nov '12

2447

Dec '12

2777

Jan '13

2914

Feb '13

2711

Mar '13

3149

Apr '13

3158

May '13

3401

Jun '13

3399

Jul '13

3597

Aug '13

3758