Vodafone Essar and Opera expand partnership in Indian market
Oslo, Norway - August 18, 2011
After Vodafone Group Services and Opera Software extended its global frame agreement earlier this year, Vodafone Essar and Opera Software today launched a co-branded version of the Opera Mini mobile browser, now available for download across Vodafone's network in India.
With the co-branded web browser, Vodafone Essar can offer customers a better and faster browsing experience on nearly any mobile phone capable of connecting to the Internet. The co-branded browser offered by Vodafone Essar will feature customized Speed Dial shortcuts for easy access to unique Vodafone Essar features.
"We are delighted to promote our new co-branded Opera Mini product to our customers. Our mobile Internet user base has increased dramatically in the past six months. We know that Opera Mini brings a great fast mobile Internet experience to our customers, both new to the Internet and experienced users," said Jonathan Bill, VP Internet Services, Vodafone Essar Ltd. "The co-branded version brings new, enhanced functionality to Vodafone's customers, giving them easy one-click access to key content and applications."
India is already one of the largest countries for Opera Mini usage globally, and an important region for the rapid expansion for Opera Mini. The Opera Mini browser uses compression technology to save data traffic and adapt to a greater number of devices worldwide.
"By expanding the partnership with Vodafone Essar, one of the largest Indian telecom operators, we are also expanding the connected world even more. To be part of that expansion, that is exciting," said Lars Boilesen, CEO, Opera Software. "There's good reason for the consumers to be excited too, as this opens up the Web for even more Indian mobile phone users who now have an easier time participating on the Web. We strongly believe that everyone has a right to be connected to the Internet, and with Vodafone Essar we are making this come true."
About Vodafone Essar
Vodafone Essar is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 141 million customers. Vodafone Essar has been awarded the "Best Mobile Service Provider 2011" at the Aegis Graham Bell Awards 2011. Also, in a survey conducted by India's leading business weekly, Vodafone Essar was awarded â€˜Most Respected Company" in the Telecom Sector for 2010 and the â€˜Most Trusted Service Brand" in India for 2010, by a leading financial daily. Vodafone India, in line with its group philosophy has released the Corporate Sustainability Report for India - Footprints 2010-11. To view the online version of the report, please visit www.vodafone.in
Vodafone is one of the world's largest mobile communications companies by revenue with over 370 million customers in its controlled and jointly controlled markets as at June 30, 2011. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com.
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.