Telenor Pakistan & Opera Software connect users to the Web in Pakistan
Opera Mini brings fast, full Web to Telenor Pakistan customer base anywhere, any time
Oslo, Norway and Islamabad, Pakistan - May 13, 2008
Riding onthe tremendous growth of telecom sector in Pakistan, Telenor Pakistan andOpera Software have partnered to provide users with a uniquely powerfuland efficient Internet experience. Starting immediately, Telenor Pakistancustomers can surf the Web with the revolutionary Opera Mini browser.
Opera Mini utilizes Opera's compression technology to pre-process andcompress Web pages by up to 90% before sending them to mobile phones,keeping download costs under control. Opera Mini has a loyal fan base ofmore than 44 million cumulative users. Its ability to download pages atlightning speeds, coupled with fun features such as Opera Zoom, positionsit as the world's most popular mobile Web browser.
The telecom sector in Pakistan has grown exponentially and mobileoperators are among the major architects of this phenomenon. Based onPakistan Telecommunications Authority (PTA) stats for March 2008, thetotal number of mobile subscribers stands at 82.5 million with acountrywide tele-density of 52.16%. The average growth rate in Q1, 2008was an attractive 1.88 million new subscribers each month.
Driven by low tariffs, wide coverage, and good quality, the Pakistanmobile market is now focused on sustaining the rapid mobile boom byproviding Value Added Services to subscribers. Telenor Pakistan has takenthe lead by offering host of data services through Pakistan's largestEDGE/GPRS data network. It offers services like Mobile TV, Ask Telenor,Teledoctor, local and international MMS, PicShare and wireless laptopconnectivity, providing greater benefit to the end user.
"By adding Opera Mini to our portfolio of features, we are addressingconsumer needs for value added services and empowering our users with theability to access all their favorite Websites anywhere, anytime," saidLars Christian Iuel, Chief Marketing Officer Telenor Pakistan. "Opera Minibrings the desktop-like experience and service quality which willultimately provide increased flexibility and satisfaction to the consumer.The co-branded Opera Mini version tailored for Telenor Pakistan furtherinjects brand recognition."
"Telecom sector in Pakistan is growing at an outstanding pace," said Jonvon Tetzchner, CEO, Opera Software. "Opera and Telenor Pakistan arejoining forces to connect the unconnected and get users closer to thecontent they want. The availability of Opera Mini will satisfy consumer"sneeds for easy access, availability, reliability and abundant content -all at affordable costs."
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.