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Small world on small screens

May 24, 2011

New mobile social surfing stats from Opera

Oslo, Norway - May 24, 2011

There is no doubt that social media is king of the mobile phone. Fresh results from the Opera State of the Mobile Web report reveal that the social component is dominant in the surfing habits of the top 20 mobile-surfing countries.

Social networking has become the go-to function on the mobile Web, and different regions have their favorite sites. The Western world loves Facebook, while Russia and other CIS countries have taken vKontakte to their hearts.

Indonesia and the Philippines are on top of user participation on social networks. More than 77% of mobile web users in these countries visit Facebook and spend a lot of time socializing with friends online. Opera Software itself has more than 400,000 fans on Facebook alone, growing rapidly as an important channel to communicate with users.

"We see that a significant portion of Opera Mini users choose to participate on social networks," said Jon von Tetzchner, Co-founder, Opera Software. "Although each country has its own most popular social network, one commonality is that those who frequent such sites use them heavily, as seen in the page-view statistics described in the report."

Read more about mobile social network habits in the State of the Mobile Web report: www.opera.com/smw/

The Opera Mini browser continues to grow worldwide. In April 2011, it had over 107.1 million users, a 4.6% increase from March 2011. This puts the Opera Mini browser firmly in the top position as the world's most popular mobile browser.

Each State of the Mobile Web report focuses on specific regions to analyze local trends. This time, the region focus is on Russia and the CIS countries, where we observe the following trends:

  • The top 10 countries using the Opera Mini browser in the region are Russia, Ukraine, Belarus, Kazakhstan, Uzbekistan, Kyrgyzstan, Armenia, Moldova, Azerbaijan and Tajikistan.
  • From April 2010 to April 2011, page views in the top 10 countries of the CIS increased by 198%, unique users increased by 65% and data transferred increased by 176%.

For more information, go to www.opera.com/smw/

and read the full report.

About Opera

Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.

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