Opera on smartphones is the killer application
Optimus First Operator to Offer Full Web on Nokia Phones
Lisbon, Portugal and Oslo, Norway - June 4, 2003
Optimus, Portuguese mobile operator, and Opera Software ASA today announced an agreement to include Opera's Web browser on Optimus Zone - the new multimedia Optimus" offer, supported on Nokia 3650 and Nokia 7650 and other smartphones. Optimus is the first mobile operator that chooses to differentiate its smartphones by including Opera by default.
Opera's breakthrough Small-Screen Rendering (SSR) technology has made the full Web available on smaller smartphones for the first time. Before Opera introduced SSR, mobile phone users were restricted to use stripped down WAP browsers based on XHTML for which there is not much content available. SSR massages HTML Web pages to fit on a smaller screen, eliminating horizontal scrolling, making the full Web useful on small screens.
"The unique Web browsing experience that Opera provides is what new data services like Optimus Zone are all about," says Miguel Almeida, Optimus Marketing and Sales Executive Administrator. "Optimus subscribers will now get the power of the full Web in their shirt pocket, ahead of everyone, not only in Portugal, but in the world."
Including Opera on smartphones greatly benefits mobile operators like Optimus. Full HTML browsing increases data traffic on the network and ARPU (Average Revenue Per User). This adds an additional lucrative revenue stream for operators besides the one already available through WAP, where traffic suffers because of the lack of available contents.
"We are excited to announce the first mobile operator that will deploy Opera in their smartphones. Just within the last month we made Opera available for the Nokia 7650 and 3650 for sale to the public on our Web site, and now new Optimus subscribers in Portugal will get it for free," says Rolf Assev, Executive Vice President Marketing and Strategic Alliances, Opera Software. "We've been very impressed at the speed at which this agreement has come together; the smooth collaboration, and the speed of deployment. Dynamic companies like Optimus will shape the mobile industry in the years to come." Optimus has localized the browser, making Opera available on Optimus Zone in Portuguese.
Opera for your device
For more information about Opera's SSR technology or to contact Opera Software ASA about including Opera on your device, please see our smartphones page.
Since its launch in 1998, Optimus has been continuously growing in the Portuguese market with one goal in mind: To lead the Portuguese telecommunications market by making peoples live easier. By the end of first quarter 2003, Optimus had already achieved more than 2.1 million customers and reached a market share of 22.4%. Optimus is the only telecommunication's operator in the world to have received three GSM Award's for three consecutive years and has been recently recognized by the national telecommunications regulator as the best network operator in the Portuguese market. Launching new products and services in Portuguese market - mobile portals, SMS information services, entertainment services, GPRS services - Optimus is also in the lead on the deployment of new technologies. For more information about Optimus, please visit the corporate Web site at www.optimus.pt.
Optimus TelecomunicaÃ§Ãµes S.A.
Public Relations Director
Te. +351 93 100 20 20
Fax: + 351 93 100 22 04
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.