Opera Names Yahoo! Exclusive Global Partner for Mobile Search
Companies Form Strategic Partnership to Bring Yahoo! Search to Millions ofConsumers Using Opera Browsers for Mobile Phones
Las Vegas, Nevada - January 8, 2007
Opera Software (OSE: OPERA) and Yahoo! (Nasdaq: YHOO) today announced a new strategic partnership forwhich Opera has named Yahoo! as the exclusive provider of mobile search onits millions of Web browsers for mobile phones, Opera Miniâ„¢ and OperaMobileâ„¢, across more than 100 countries worldwide. Opera will launch thenew Yahoo! oneSearchâ„¢ when it goes live globally later in Q1 2007.
Yahoo! oneSearchâ„¢ is a completely new mobile search service designed togive consumers what they want when they are on their mobile phone -instant answers. The service recognizes the intent of a search term andpresents relevant content - not just a list of web links to PC sites - onthe results page. Results are grouped by subject making it easy to readthrough and drill down to get more details.
This new relationship showcases Yahoo!Â´s successful focus on building andmonetizing innovative mobile services and working with key partners todistribute them broadly to consumers. Yahoo! and Opera have agreed toexclusively work together to explore bringing mobile advertising into theOpera Mobile browser.
"We are happy to announce the strategic cooperation with Yahoo! on mobilesearch," says Jon S. von Tetzchner, co-founder and Chief ExecutiveOfficer, Opera Software. "Opera has shipped more than 50 million mobilebrowsers and our experience is that search is one of the most importantservices to be included in a mobile browser. Therefore it has beenimportant for us to find a partner that will work closely with Opera tooptimize the user experience."
Opera will deliver Yahoo! Search through its distribution channels forOpera Mini, including direct free-to-consumer downloads and throughpartnerships with content providers, device manufacturers and mobileoperators. Opera and Yahoo! will also jointly market the availability ofYahoo! Search on Opera Mobile to help drive consumer awareness and usage.
"The powerful and popular Opera Mobile browser is a perfect match forYahoo!Â´s innovative mobile Internet services," said Marco Boerries, seniorvice president of connected life, Yahoo!. "This new partnership will givethe millions of Opera Mobile and Opera Mini customers around the world theability to easily use Yahoo! oneSearch to find the information they need."
Opera Mini (www.operamini.com) is a freely available Web browserthat enables full Internet access on the majority of mobile phones in themarket. Opera Mini launched in January 2006 and has since gained more thaneight million users. Opera Mobile is Opera Software's standards-compliantWeb browser for advanced mobile phones. The browser uses Opera's SmallScreen Rendering technology to reformat Web pages for viewing on a smallscreen and allows users to navigate Web pages with intuitive verticalscrolling.
Yahoo!Â´s mobile services are available on mobile devices from majormanufacturers and operators in more than 40 countries around the world.Yahoo! first launched mobile extensions of the companys leading Internetservices in 1999 and today, through more than 80 partnerships with mobileoperators and device manufacturers worldwide, offers a variety of mobileservices to consumers including Yahoo! Go for Mobile 2.0, a revolutionaryservice that extends consumers Internet community and personalizedcontent seamlessly to their mobile phone. Yahoo!Â´s Mobile Web servicegives consumers quick access to their favorite Yahoo! services includingYahoo! Search, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Sports and andmore.
Yahoo! Inc. is a leading global Internet brand and one of the mosttrafficked Internet destinations worldwide. Yahoo!Â´s mission is to connectpeople to their passions, their communities, and the worlds knowledge.Yahoo! is headquartered in Sunnyvale, California.
Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks ofYahoo! Inc. All other names are trademarks and/or registered trademarks oftheir respective owners.
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With two decades of history, Opera has grown up, side-by-side, with the internet. From browsers, data managing and security apps, to news apps, we connect more than 350 million users and industry partners to the internet, giving more experiences, more data, more money saved, more ideas, more control, more content, and more of what they like. Opera AS is a privately held company and is headquartered in Oslo, Norway. Follow our news at http://www.opera.com/blogs/news/.
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