Opera and MINI Spain plot â€œThe Catalan Jobâ€ at Mobile World Congress
Companies team up to showcase their latest "MINI" wares in Barcelona
Barcelona, Spain - February 7, 2008
The streets of Barcelona will be red with MINIs throughout this year's Mobile World Congress (formerly known as 3GSM). Opera Software and MINI Spain have teamed up to showcase their speedy name-sharing products: Opera Mini, the world's smallest and fastest Web browser for mobile phones and the brand new MINI Clubman, a MINI with similar punch under the hood as the original MINI Cooper but with more legroom.
The all-red Opera Mini MINIs will travel in pack formation around Barcelona reminiscent of the famous MINI car scene in the film The Italian Job.
"This is The Catalan Job," begins Jon von Tetzchner, CEO of Opera. "The reality is that Opera Mini and MINI share more than just a name. The products themselves share many great qualities like being small, fast and fun. I personally look forward to riding around town in one. I hear the MINI Clubman has more legroom, so I actually stand a chance of getting in and out of one!" (Jon is 195cm/6'5" tall.)
Opera's customers and media contacts will also get a chance to experience the new MINI Clubman themselves with airport, hotel and conference transfers, and perhaps even the odd mobile meeting on wheels. Opera has promised Keldenich MINI, the official MINI dealer in Barcelona, not to drive the MINIs down any stairs like done in The Italian Job.
"MINI Spain is excited about the partnership," says Albert Soler, Commercial Director of Keldenich MINI. "This will be the first time the MINI Clubman has been out in Barcelona in such numbers, so it's sure to be seen, especially while in Opera red. We think both Keldenich MINI and Opera Mini are a perfect pair. We hope Opera's customers enjoy the ride, and remember to buckle up!"
For more information about Opera Mini, or the MINI Clubman, please visit the Opera Software booth in Hall 2, Booth 2C76 at Mobile World Congress.
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.