Opera and Greystripe partner to bring free mobile games to cell phone browsers
1,600,000 games and applications already downloaded in first 60 days
Free mobile content easier than ever to access in first-of-kind deal
San Francisco, USA - January 15, 2008
Today Greystripe, the leading distributor of ad-supported mobile games and applications, announced early results from its partnership with Opera, the world's leading mobile web browsing software company to bring free mobile content faster and easier to consumers browsing on their mobile phones. Opera is the latest of 20 distribution partners to use Greystripe's AdWRAP Catalog Platform, bringing ad-supported award-winning mobile games to users of its Opera Mini browser.
In the first month since the partnership launched, Opera users have downloaded over 1,600,000 games and applications demonstrating an overwhelming success already. The Opera Mini homepage now includes a GameJump bookmark, allowing users to access Greystripe's freemobile game portal with one easy click.
"We're excited to partner with Greystripe because they share our common belief in providing high-quality, engaging mobile experiences to consumers," said Tatsuki Tomita, SVP consumer products, Opera. "Both Opera and Greystripe are well positioned to take advantage of the mobile Web's explosive growth. The partnership with Greystripe has already made it possible for Opera users to access popular services easily. As the partnership expands and develops, we expect to deliver even more services our users will love."
Greystripe's AdWRAP Catalog Platform enables mobile Web sites, Internet portals, social communities and mobile applications, like Opera Mini, to distribute Greystripe's catalog of over 900 mobile games to their users. The AdWRAP Catalog Platform is a hosted and customizable combination of mobile Web and Internet technologies that can be tailored to the look and feel of any site, much like the added GameJump bookmark on Opera Mini's customized browser homepage.
"We are always looking for creative and effective ways to get great content to people," says Michael Chang, CEO of Greystripe. "This in-browser deal has been a coup for us and the early results have already deemed the deal a win-win-win for Greystripe, Opera, and most importantly our consumers."
Greystripe is the world's first ad-supported mobile games and applications distributor. Greystripe's AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 900 game titles from 90 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its 20 AdWRAP Catalog Platform partners. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. Visit Greystripe at http://www.greystripe.com.
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.