Mini everywhere: Opera Software teams with MediaPlazza to distribute Opera Mini globally
Oslo, Norway and Paris, France - February 13, 2006
Opera Software, a global leader in Web browser technologies, and MediaPlazza, a leading worldwide distributor of mobile content, today announced a partnership to promote and distribute Opera's new mobile browser, Opera Mini. MediaPlazza will offer Opera Mini as a premium SMS download from more than 50,000 mobile content Web sites in 60 different countries.
"By offering Opera Mini through MediaPlazza's extensive network we are able to reach more people and offer the convenience of SMS download in addition to the free WAP and PC downloads," says Timo Bruns, EVP Mobile, Opera Software. "Millions go to MediaPlazza or their affiliate sites every day to download ringtones, games and applications for their phones, so it is a natural place to distribute Opera Mini."
Opera Mini is free of charge, but there is a small fee connected with the premium SMS download to cover the distribution costs.
"This partnership is a good opportunity for us to prove the efficiency of our global mobile distribution network," says Eric Gautier, CEO, MediaPlazza. "Opera Mini is an enhancement of our current content catalog, and we are pleased to offer this popular new browser to our customers worldwide."
Opera Mini was launched globally on January 24, 2006, after trials in the Nordic countries and Germany in the fall of 2005. During the limited trial period Opera Mini attracted a user base of over one million people. The browser has been praised by end-users, mobile analysts and the press all over the world. Ovum analyst Tony Cripps said, "With [Opera Mini] trials now complete and mass adoption now possible, we would not be surprised to see more operators choosing to offer all-you-can-eat Opera Mini access as a means to encourage usage still further."
MediaPlazza is a subsidiary of Jet Multimedia, a leader in the interactive online services market in Europe, with offices in France, Spain, Italy, Morocco, Tunisia, Canada and Argentina. The organization markets mobile contents and interactive services in more than 60 countries world-wide. Jet Multimedia is also a major provider of hosting and outsourcing services as well as professional ASP solutions to companies and administrations. Founded in 1989, Jet Multimedia has been listed on Euronext Paris since 1996, employs about 600 people and achieved approximately Euro 200 million in consolidated revenue in 2004.
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.