Getting online in a PC-less world
Of new Internet users in many countries, up to half has never used a PC to go online, shows survey
Oslo, Norway - April 30, 2012
In a white paper published by web browser company Opera Software, the research company On Device Research has looked into the demographics of mobile browser users globally and collected more than 34.000 responses to their survey.
Comparing Opera Mini and Opera Mobile users to users of other mobile browser platforms, the white paper sheds light on the different categories of Opera users in different countries and how they choose to use the Opera Mini and Opera Mobile browsers.
Some interesting findings from the survey:
- In some countries, roughly half of new web users are mobile-only. They"ve never used a regular computer to connect to the Internet. Globally, 56% of global Opera users access the internet only via their mobile versus 43% of non-Opera users.
- Users of Opera browsers are 35% more likely to purchase music via their mobile devices than those who don't use Opera and 29% more likely to purchase games.
- In most countries, Opera users are younger and have completed more years of study.
- Opera Mini and Opera Mobile users are generally more satisfied with their mobile-internet experiences than those who use their handset's native browsers.
To read more about the Opera Mini and Opera Mobile user survey, please visit www.opera.com/smw.
In the regular part of the State of the Mobile Web report, the number of unique users showed a strong growth in the month of March.
All in all, more than 168 million unique users were registered on the Opera Mini platform during the month, viewing more than 117 billion webpages in the same period.
For a complete overview of the statistics, please go to www.opera.com/smw.
Find out more:
Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.