DiGi co-brands Opera Mini to drive higher mobile Internet penetration
Faster, cheaper and easier browsing experience for non-smartphone users
Petaling Jaya, Malaysia - March 24, 2011
DiGi Telecommunications Sdn Bhd ("DiGi") is driving higher mobile Internet penetration by partnering with the world's leading web browser developer, Opera Software, to become the first Malaysian mobile operator to co-brand Opera Mini. The non-smartphone users among DiGi customers will enjoy the full mobile Internet experience at a faster and cheaper rate through the DiGi-Opera Mini browser, which was launched yesterday.
The advantages of the public version of the Opera Mini browser still apply to the DiGi-Opera Mini version. Its compression technology of up to 90% creates a faster surfing experience, including for those who own EDGE-enabled mobile phones. DiGi customers will enjoy much faster browsing speed than other native mobile phone browsers. By using the DiGi co-branded Opera Mini browser, customers are free from mobile Internet charges when surfing DiGi sites, generating substantial cost savings for the total browsing experience compared to using other browsing platforms.
Praveen Rajan, Head of Mobile Internet & Advanced Data Services for DiGi, explains, "DiGi has over 4.2 million Internet users for both small and big screens, and we foresee demand to escalate as more devices and data plans become more affordable. Our initiative to co-brand this well-regarded web browser is one of our key stepping stones to help propagate the mobile Internet habit among both existing and new customers."
"Over 90% of mobile phone owners in Malaysia are non-smartphone users, and they deserve to enjoy the full mobile surfing experience as their counterparts. DiGi is geared to deliver a richer mobile Internet experience to this market segment, supported by the most affordable data plans available - a direction that fulfills our ambition to deliver the Internet for all."
Sean D"Arcy, Director of Partner Marketing & Management for Opera Software adds, "This marks an important step of Opera's strategy in Asia. Malaysian consumers are becoming more discerning and demand the best mobile browsing experience when on the go."
"Our partnership with DiGi is the first operator-branded Opera Mini browser in Malaysia, and this gives DiGi customers the advantages of a great surfing experience that is faster and cheaper than any browser currently in the market. Those with high-end phones will still benefit from Opera Mini's compression and caching technology as it results in a faster surfing experience and minimal wait time."
In conjunction with the launch of the DiGi-Opera Mini browser, there will be no mobile Internet charges when customers download the DiGi-Opera Mini browser directly to their phones from m.opera.com from March 23 - May 31, 2011. To sweeten the campaign, DiGi prepaid customers will stand a chance to grab a FREE 1MB if they download the application during the campaign period.
Both prepaid and postpaid customers can participate in the "Tell-A-Friend" contest, whereby 60 HTC Mozart smartphones are up for grabs to those who recommend friends to download the browser application. To learn more about the DiGi co-branded Opera Mini browser, customers can browse www.digi.com.my/opera or SMS "OPERA" to 2000 for the download link.
DiGi Telecommunications Sdn Bhd provides mobile voice, internet and broadband services. It is committed to driving Malaysia's growth by building a mobile internet and broadband environment that enables true connectivity, creates socio-economic development, and helps businesses grow. DiGi continues to be a game-changer for the Malaysian telecommunications industry, with a solid history of product and service innovation, and is a leader in driving progressive and responsible business practices. Listed on Bursa Malaysia, it is part of global telecommunications provider Telenor Group. For more information about DiGi, please visit www.digi.com.my
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