Breakthrough for Opera in Asia
Kyocera Goes for Opera in Mobile Product Range
Oslo, Norway - May 12, 2003
Opera Software ASA today announced that Kyocera willinclude Opera's Smartphone Edition in upcoming products,for the first time allowing for full Web access on devicein Asia by employing Opera's Small-Screen Renderingâ„¢ (SSRâ„¢).
Opera's SSRâ„¢ technology has cracked thesmall-screen problem that has plagued the mobile Internet for years.With SSRâ„¢, Opera reformats thepresentation of pages made for the desktop Web to fit on smallerscreens, eliminating the need for horizontal scrolling. Opera'sSmartphone Edition uses the same core as the Windows version,guaranteeing access and successful rendering of Web pages codedin "Street HTML." Street HTMLrefers to the non-standard code off most Web sites.
"With Opera we are further strengthening Asia's most highlyanticipated new mobile product range even more," says Junichi Jinno,general manager, Corporate Communication Systems Equipment Division,Kyocera. "By including Opera, we strongly differentiate our productsfrom others in Asia, giving users the possibility to put the full Webin their shirt pockets."
Kyocera is the first major Asian manufacturer to use Opera on itsproducts as part of its strategy to boost market share in Asia.
"We are proud to have a strong partner like Kyocera joining theOpera family. It's a breakthrough for us right at the time Asia ispoised to become the world's largest mobile Internet market," saysJon S. von Tetzchner, CEO, Opera Software ASA."Browser-centric products like the ones getting the finishingtouches in Kyocera's labs will mark the beginning of a new era andchange how we access the full power of the Internet - anywhere and at any time."
Kyocera will be the first manufacturer in Japan to support full HTMLrendering, offering full Internet access to savvy Japanese consumers already accustomedto mobile data communication. Since Opera also supports cHTMLand XHTML, Japanese mobile users will now be able to get thefull Internet while also being able to access their old favorite mobile sites.
Kyocera products using Opera will be announced in the near future.
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.