Airtel inks global deal with Opera
To offer co-branded Opera Mini browsers to its customers across 17 countries in Africa
Oslo, Norway - June 6, 2012
Bharti Airtel, a leading integrated telecommunications company with operations in 20 countries across Asia and Africa, today announced that it has signed a global arrangement with Opera Software to offer a customized and co-branded version of the Opera Mini internet browser for Airtel mobile customers across its operations. With this, over 253 million Airtel customers across countries including India, South Asia and Africa will now be able to leverage Opera Mini's unique proxy-server-based technology to compress data by up to 90% and decrease their data transfer costs.
Designed for speed and ease of use, Opera Mini provides remarkably fast browsing on nearly any mobile phone. It is proven to make browsing up to nine times as fast as client-only mobile browsers on both 2/2.5G and 3/3.75G networks. With its small footprint and high level of usability, Opera Mini provides a consistent user experience across a broad range of handsets.
"In today's African markets, data services are quickly becoming as important to our customers as voice services. This is why Airtel is committed to providing consumers with the most innovative and efficient products and services, which will have a positive impact on their experience. . By leveraging Opera's tried-and-tested set of solutions that lead to consistent and full-web user experience, we are excited to provide a superior browsing platform to Airtel mobile customers in 17 countries of our operations in Africa. We are confident that this association will be instrumental in helping us deliver a truly customized, enhanced and optimized browsing experience for our data users," said Andre Beyers, Chief Marketing Officer, Airtel Africa.
"Our primary drive is to provide the best user experience, no matter what device people use. There are millions of users with basic mobile phones instead of smartphones, and Opera Mini gives even the most basic phone a smartphone-like web experience," said Lars Boilesen, CEO, Opera Software. "We are happy to welcome Airtel into our partner community. Airtel's strong presence in emerging markets, combined with Opera Mini's technology, will make the mobile web available to millions of new users."
Opera Software has agreements with 13 out of the top 30 operators globallyUsed by over 168 million users, Opera Mini is the world's most popular web browser on mobile phones. Opera Mini's popularity in emerging markets can be credited to its smooth performance on basic/non-smartphones.
Download Opera Mini from m.opera.com or visit the Airtel App Store.
To read more about Opera Mini's features, visit http://www.opera.com/mobile/features/
About Bharti Airtel Limited
Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 253 million customers across its operations at the end of April 2012. To know more please visit, www.airtel.com
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.