Mobile internet users migrating from basic to Android phones
Android users up by 160%, finds the State of the Android Mobile Web report by Opera Software
Migration to Android phones continues to soar in India, according to the latest State of the Android Mobile Web report for India by Opera Software. The number of Android users across the entire country has increased dramatically, and more and more users are now taking advantage of e-commerce and video portals, the report further reveals.
India is home to the the largest population of Opera Mini users in the world. The Opera Mini user base in India increased by 25% over the past year, while its smartphone user base surged by 120%. Leading the pack is the Android smartphones user base, which increased by an impressive 160%.
The report, based on statistics gathered from millions of users of the Opera Mini mobile web browser, offers a snapshot of the browsing behavior among Android users in India.
“Opera Mini’s basic phone users are upgrading to Android smartphones at a pace we haven’t experienced before,” says Sunil Kamath, Vice President for South Asia at Opera Software.
“It is likely that this growth is fueled by aggressively priced smartphones by Indian OEMs. Currently, we have partnerships with 16 Indian OEMs who have preinstalled Opera Mini on over 350 models of Android devices. Opera Mini’s unique data compression technology, which lets users browse faster, make it a great fit for Indian handsets.”
Highlights from the State of the Android Mobile Web report
- Android and Java users almost equally split: Opera Mini is now used by more smartphone users than basic Java phone users in India. Of all Opera Mini users, 47% are now on smartphones. Android and Java are the two most used mobile operating systems. According to statistics, they are on an almost equal footing, with user bases of 44% and 45% respectively among all Opera Mini users in the country.
- Micromax overtakes Samsung: Micromax has the biggest share in the category of the top 100 handsets used with Opera Mini, followed by Samsung, last year’s frontrunner. However, Samsung still dominates the top 10 devices used by Opera Mini users. When it comes to spending on handsets, Indian consumers remain price conscious. Of all Android handsets used by Opera Mini users, 77% are priced below Rs 10,000.
- Video is the rising star: Android users on Opera Mini love watching video on their mobile devices. Unique user visits to video sites increased by 205% since last year. YouTube leads this category, followed by Dailymotion and Metacafe. The number of Opera Mini users visiting these sites grew by 175%, 450% and 205% respectively in that timeframe.
- E-commerce portals thrive: E-commerce sites witnessed a growth of over 240% in Opera Mini users over the last year. Within this category, shopping portals experienced a massive 356% growth in user visits. The most accessed site is Flipkart, followed by Amazon and Snapdeal. Online classifieds websites are also becoming more popular among users. The category jumped 150%, with Quikr in the lead, followed by OLX and Sulekha.
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
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