Opera Mediaworks expands Latin America presence to better service exploding demand in 2014
Opera Mediaworks, the world’s largest mobile advertising platform, today announced a substantial expansion of its presence in Latin America with the addition of a team spanning multiple countries to service the regional needs of advertisers and publishers. The team now joining Opera Mediaworks has formerly operated independently as Hunt Mobile Ads.
This expansion will allow Opera Mediaworks, a fully-owned subsidiary of Opera Software, to meet the growing demand for mobile ad inventory and impressions in one of the fastest-growing mobile markets in the world.
The Opera Mediaworks LatAm team will span and service the continent with offices in Buenos Aires, Argentina; Mexico City, Mexico; San Jose, Costa Rica; Bogotá, Colombia and Sao Paulo, Brazil, as well as the U.S. Hispanic market through Miami, Florida, and will continue to leverage the Hunt Mobile Ads brand, because of its extensive recognition in the region.
"Latin America, from Mexico to Argentina, represents a market of over 600 million consumers that are rapidly adopting the mobile internet,” says Mahi de Silva, CEO, Opera Mediaworks. “We are particularly excited about the hundreds of millions of global consumers, whose eyes will turn to the World Cup in 2014 and the Summer Olympics in 2016 – both in Brazil. Opera Mediaworks aims to play an integral part in helping advertisers reach their audience and publishers make the most of their inventory in this region.”
Opera has a long-standing understanding and grasp of the mobile market in Latin America through its mobile browsers. Over 50 million of the 270 million mobile consumers that use Opera’s mobile browsers are based in Latin America, with an exploding growth in ad impressions expected in 2014. In addition the Opera Mediaworks ad platform serves thousands of publishers with billions of ad impressions in the region.
Opera Mediaworks’ mobile ad platform served 60 billion ad impressions a month and reached 400 million global consumers globally in 2013.
About Opera Mediaworks
Opera Mediaworks is the world’s largest mobile advertising platform, helping to power the global mobile economy. We improve efficiency, through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks includes AdMarvel, a mobile ad server and ad exchange; Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.
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