Embracing the era of mobile data explosion
Opera presents next-generation cloud approach to mobile video and data optimization at Vietnam Telecomp 2013
With increasing usage of mobile internet and rapid adoption of smartphones, Vietnam is now stepping into an era of mobile data explosion. To deliver a better and smarter mobile web with its partners in Vietnam, Opera Software will showcase at Vietnam Telecomp 2013 its next-generation video-compression technology and a full suite of cloud solutions to drive operators' incremental revenue from mobile data service.
Mobile data is surging in Vietnam
Web usage and mobile data traffic have swelled due to the strong uptake of smartphones and tablets in Vietnam. According to Opera's State of Mobile Web report, the number of Opera Mini users on Android in Vietnam increased 211% from July 2012 to July 2013, demonstrating the second-highest growth rate among countries in Southeast Asia.
The number of webpages viewed by Android and iOS users in Vietnam grew by 465% and 149%, respectively, from July 2012 to July 2013. These users consume mobile content at a rate at least three times higher than non-smartphone users do. More than half of all mobile data used in Vietnam is from consuming mobile video. Smartphones, tablets and laptops with data cards continue to proliferate, and consumers now expect to stream “over-the-top” content wherever they go, whenever they want it.
To prepare for this era of mobile data explosion and enhance the quality of operators' networks in a highly targeted way, Opera will present Rocket Optimizer, a cloud-based mobile video optimization tool, powered by Skyfire, at Vietnam Telecomp 2013. Rocket Optimizer features full-transcoding video compression technology that boosts operators' bandwidth capacity by over 60%.
Meet the next generation of web browsing
For the past 18 years, Opera has pioneered the most popular browser features, including Speed Dial website shortcuts, zoom, tabs and more. With more people accessing the web through touch-based smartphones and tablets, internet content has become much more interactive and app-like. At Vietnam Telecomp 2013, the latest version of Opera Mini, Opera for Android and Coast by Opera for iPad will be on display. Visitors will be able to experience the new Opera browsers in action on various mobile devices, especially the next generation of touch browsing on both iPad and Android tablets.
More web for more Vietnamese people
To empower more people access the web, Opera has worked with MobiFone and VinaPhone to provide the most affordable and flexible data plans in Vietnam, offering unlimited web browsing via co-branded Opera Mini browsers for as low as VND 2,000 a day. Visitors to Vietnam Telecomp 2013 will be rewarded with one month free browsing when they register during Vietnam Telecomp 2013 for VinaPhone's Opera Mini daily plan.
Special treat for Opera's users
Opera's main booth is located at Y103, and you will also find Opera's demo space at the 3G Experience Zone. Visitors will be able to experience Opera on a variety of devices. If you are an Opera user, show us your Opera installation. We have a surprise planned for you.
For those who would like to learn more about the latest trends in the ICT industry in Vietnam, you are welcome to join the summit on November 21, where Viet Anh Nguyen, Country Manager for Vietnam at Opera Software, will deliver a keynote address on "Bringing the next million online: a better and smarter web for more Vietnamese" at 9:35 a.m. in the Conference Room at the Saigon Exhibition and Convention Center. He will also present "Web everywhere: Experience the next generation of web browsing" at 2:00 p.m. in the 3G experience zone to showcase Opera's latest web browser developments.
Vietnam Telecomp 2013 will be held from November 20-23 in HCMC, Vietnam. For media inquiries, please contact Peko Wan by email at pekow[at]opera.com.
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.