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2010: Mobile shopping on the rise

January 20, 2011

Oslo, Norway - January 20, 2011

With all the world's e-commerce in their hands, mobile shoppers truly know how to use it from their phones.

According to Opera's State of the Mobile Web Report, there was a clear increase in the number of visits to Amazon.com towards the end of the year, compared to earlier in 2010.

The countries showing the clearest trend among the Opera Mini users were United States and Germany. Shoppers in these countries doubled their number of page views to Amazon.com towards the end of the year, as compared to the start of 2010. This Christmas was truly the season of the mobile shopper.

The sharp increase of shopping over the last year increased even more at the end of the year, towards the traditional holiday shopping frenzy. This is especially visible in the daily number of visits to Amazon.com during the U.S. shopping weekend starting with "Black Friday" and ending with "Cyber Monday". In both monthly and daily numbers, the increase is significant and shows the willingness to shop and browse online stores even on the go.

An illustrated view of the growth curve is available here: http://www.opera.com/media/press/2010/smw_amazon_shopping.png

The illustration is free to download and publish for editorial use.

What we say: "It is not hard to imagine the benefits of the full Web right at your fingertips when shopping in a crowded store," said Jon von Tetzchner, Co-founder, Opera Software "'Is this TV on sale really a good offer, or can I get a better deal online? What are people saying on the Web about the advantages of this computer model compared to the more expensive one?' Full access to the Web via Opera Mini--even under difficult conditions such as crowded cellular networks--puts power back in the hands of the consumers."

Global trends:

  • In December 2010, Opera Mini had over 85.5 million users, a 6.8% increase from November 2010. Since December 2009, the number of unique users has increased 84.7%.
  • Opera Mini users viewed over 46.7 billion pages in December 2010. Since November, page views have gone up 4.6%.
  • Since December 2009, page views have increased 125.5%. If this data were uncompressed, Opera Mini users would have viewed over 6.5 petabytes of data in December.

More results can be obtained in the report: http://www.opera.com/smw/2010/12/

Africa focus:

  • From December 2009 to December 2010, page views in the top 10 countries of Africa increased by 365%, unique users increased by 176% and data transferred increased by 331%.
  • Sudan and Zimbabwe lead the top 10 countries of the region in terms of page-view growth (4908.2 % and 2321.6 %, respectively).
  • In the top 10 African countries, Facebook and Google vie for the number one ranking.

More results can be obtained in the report: http://www.opera.com/smw/2010/12/

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 800 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.

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