ClichÃ© photos spur new venture: Opera Software staff start modeling agency
Oslo, Norway - April 1, 2006
Opera Software today announced a new and bold business initiative as a reaction to the falling standards of stockphotography. Named "Opera Models" the new venture aims to fill the vastmarket need for realistic stock photography in the technology sector.The photos will contain no manicured PDA-wielding gentleman's handsclose-ups, groups of smiling multi-ethnic supermodels with white teethand mobile phones or pretty people jumping in the air, but real peopleand how they really use technology. Images are available atopera.com/models/.
"We are always looking for new ways to monetize our staff," says Jon S. von Tetzchner, CEO,Opera Software. "They are after all our most valuable resource, and this is the best idea we'vehad since we attached generators to our gym's treadmills."
Opera Models aims to provide high-resolution, realistic images of Operaemployees and how they, as a perfectly representable cross-section ofthe world's population, may use technology in their everyday lives.Images are available from opera.com/models/, and the categoriesinclude: in the bathroom, at a party, in bed, at work, leisure and more.
Quotes from Reviews:
"On a scale from 1 to 10!"
- Ithaca Trade Press
***** (five stars)
"Opera Models is just great. Finally someone has the courage to show itlike it is!"
- Gettysburg News Journal
- Ashton Kutcher
Find out more:
With two decades of history, Opera has grown up, side-by-side, with the internet. From browsers, data managing and security apps, to news apps, we connect more than 350 million users and industry partners to the internet, giving more experiences, more data, more money saved, more ideas, more control, more content, and more of what they like. Opera AS is a privately held company and is headquartered in Oslo, Norway. Follow our news at http://www.opera.com/blogs/news/.
Opera is a trademark of Opera Software AS.