ClichÃ© photos spur new venture: Opera Software staff start modeling agency
Oslo, Norway - April 1, 2006
Opera Software today announced a new and bold business initiative as a reaction to the falling standards of stockphotography. Named "Opera Models" the new venture aims to fill the vastmarket need for realistic stock photography in the technology sector.The photos will contain no manicured PDA-wielding gentleman's handsclose-ups, groups of smiling multi-ethnic supermodels with white teethand mobile phones or pretty people jumping in the air, but real peopleand how they really use technology. Images are available atopera.com/models/.
"We are always looking for new ways to monetize our staff," says Jon S. von Tetzchner, CEO,Opera Software. "They are after all our most valuable resource, and this is the best idea we'vehad since we attached generators to our gym's treadmills."
Opera Models aims to provide high-resolution, realistic images of Operaemployees and how they, as a perfectly representable cross-section ofthe world's population, may use technology in their everyday lives.Images are available from opera.com/models/, and the categoriesinclude: in the bathroom, at a party, in bed, at work, leisure and more.
Quotes from Reviews:
"On a scale from 1 to 10!"
- Ithaca Trade Press
***** (five stars)
"Opera Models is just great. Finally someone has the courage to show itlike it is!"
- Gettysburg News Journal
- Ashton Kutcher
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About Opera Software ASA
Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software ASA.