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Opera launches ‘Web on Wheels’ Wi-Fi-enabled car

New Delhi - August 20, 2015

The company celebrates its 20th anniversary by offering free mobile internet access in 20 Indian cities

Residents of many cities in India can enjoy exploring the web for free from their mobile phones. Opera Software, makers of the popular Opera Mini mobile browser have launched Web on Wheels (WOW), featuring a specially-equipped WOW car that provides free Wi-Fi access to those in range. Opera hopes to encourage new users to get online and experience the internet from their mobile phones.

Opera's "Web on Wheels" brings free Wi-Fi to 20 Indian cities

Over the next 10 months, the WOW car will travel across India, covering 20 cities. Agra, the city of Taj Mahal was its first stop. The car was stationed at multiple locations, such as Raja Mundi, Paliwal Park, Sadar Bazar, St. John’s College, among other notable locations throughout the city.

The WOW car will hit the road in phases, first covering the northern belt of India. After Agra, the WOW car will travel around Lucknow. Its next stops are Kanpur, Varanasi and Allahabad.

To access the WOW car’s free internet, mobile users must take the following steps:

  1. Switch their phone’s Wi-Fi setting to ON and select Opera Mini free Wi-Fi from their wireless network options.
  2. Open the Opera Mini browser. A sign-in screen will appear.
  3. Sign in by entering their details and a one-time password.

After signing in, users will have a daily allotment of 20 minutes of free internet access on their mobile phones. There is no limit to the amount of data that can be used during this time or the websites and apps that can be used with this free internet service.

“Today, almost everyone has a mobile handset that is capable of accessing the internet. However, many users are reluctant to use the mobile internet due to a lack of awareness or the perceived high cost”, says Sunil Kamath, Vice President for South Asia & South East Asia at Opera Software. “We hope Web on Wheels can help in lowering the barriers for new users to come online.”

Opera’s core belief is that everyone should have a seamless internet experience, no matter what device they use, the language they prefer or the service provided by mobile operator. The technology behind the Opera Mini web browser addresses all these concerns and gives users a consistently smooth browsing experience from their mobile phones.

"At Opera, we strive to bring the web to everyone. This year marks our 20th anniversary. With Web on Wheels, we want to give something back to our users and hope to help more people see how fun and educational it is to be on the web,” adds Kamath.

More than 55 million users in India already use Opera web browsers. Opera Mini is a fast web browser that shrinks webpages by up to 90% of their size, helping users save on mobile data. Opera is also taking the Web on Wheels initiative as an opportunity to engage with its millions of users from India’s Tier II and Tier III cities.

About Opera

Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.

Opera is a trademark of Opera Software AS.