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Opera spends record budget on campaign

April 12, 2011

Oslo, Norway - April 12, 2011

Google, Microsoft, Mozilla and Apple - Opera today joined the ranks of those web giants as the company unveiled the most expensive ad ever created by the company to promote the launch of the Opera 11.10 browser. Opera spared little expense to showcase a major overhaul of the Opera Turbo feature, the crowning achievement in the new version.

"In order to win, you have to spend," commented Kei Grieg Toyomasu, Director of Marketing, Opera Software. "And, this time, we really did. We're spending a fortune to make Opera, a household name. We see our competitors doing million dollar campaigning on TV and on billboards, and we"ve been so impressed that we decided to put budget into a little something-something ourselves."

Opera Software is committed to prudent financial governance. Here are a few of the receipts:

Some guys with a video camera

$3000

Trendy Swedish clothes

$1500

Laptop

$850

Rental of Audi RS4

$700

Racetrack, so we can go fast

$500

Fake tans

$400

Tacos (both crunchy and soft)

$385

Emergency medical supplies

$315

Beer (consumed after driving)

$300

Gasoline

$230

Flu shots (not really needed, but we got it approved, so we just went for it)

$200

Parking ticket

$50

Disco ball

$30

Deodorant and cologne (fear leaves a distinct musk)

$20

Party hats

$15

3 bottles of generic Pepto-Bismol

$15

Gum

$5

Paperclips

$2.26

Total

$8,517.26

"We risked a lot to share this campaign with the world," said Jan Standal, VP of Desktop Products, Opera Software. "We even got a parking ticket. But it's all so we can play in the big leagues with the other fancy pants of the Web. We posted our video on YouTube, so you know it has to be good."

"This is the Internet. And this is serious business," noted Rolf Assev, Chief Strategy Officer, Opera Software.

By the way, Opera Software also released a new browser today. Download it before the warm glow from our expensive ad fades: http://www.opera.com/. You can even read more about the Opera Turbo feature and how it can help make your web connection faster: http://www.opera.com/browser/turbo/.

Watch the video on YouTube.

About Opera Software ASA

Opera products enable more than 350 million internet consumers worldwide to discover and connect with the content and services that matter most to them, no matter what device, network or location. In turn, we help advertisers reach the audiences that build value for their businesses. Opera also delivers products and services to more than 120 mobile operators around the world, enabling them to provide a faster, more economical and better network experience to their subscribers.
From family photos and funny videos to business ideas that change the world economy, the internet has always been about discovery. Whether you are a consumer getting online for the first time, or a multinational corporation trying to reach the right audience, Opera can help you discover more online.
Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. ‘Opera’, ‘Opera Software’, ‘Opera Mini’ and the ‘O’ logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.

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