Recent news

This press release is more than one year old, and should be considered archived material.

Opera spends record budget on campaign

April 12, 2011

Oslo, Norway - April 12, 2011

Google, Microsoft, Mozilla and Apple - Opera today joined the ranks of those web giants as the company unveiled the most expensive ad ever created by the company to promote the launch of the Opera 11.10 browser. Opera spared little expense to showcase a major overhaul of the Opera Turbo feature, the crowning achievement in the new version.

"In order to win, you have to spend," commented Kei Grieg Toyomasu, Director of Marketing, Opera Software. "And, this time, we really did. We're spending a fortune to make Opera, a household name. We see our competitors doing million dollar campaigning on TV and on billboards, and we"ve been so impressed that we decided to put budget into a little something-something ourselves."

Opera Software is committed to prudent financial governance. Here are a few of the receipts:

Some guys with a video camera


Trendy Swedish clothes




Rental of Audi RS4


Racetrack, so we can go fast


Fake tans


Tacos (both crunchy and soft)


Emergency medical supplies


Beer (consumed after driving)




Flu shots (not really needed, but we got it approved, so we just went for it)


Parking ticket


Disco ball


Deodorant and cologne (fear leaves a distinct musk)


Party hats


3 bottles of generic Pepto-Bismol








"We risked a lot to share this campaign with the world," said Jan Standal, VP of Desktop Products, Opera Software. "We even got a parking ticket. But it's all so we can play in the big leagues with the other fancy pants of the Web. We posted our video on YouTube, so you know it has to be good."

"This is the Internet. And this is serious business," noted Rolf Assev, Chief Strategy Officer, Opera Software.

By the way, Opera Software also released a new browser today. Download it before the warm glow from our expensive ad fades: You can even read more about the Opera Turbo feature and how it can help make your web connection faster:

Watch the video on YouTube.

About Opera

Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.

Opera is a trademark of Opera Software AS.