Opera Software and QUALCOMM Launch Mobile Contextual Shopping Capabilities Via BREWÂ®-based Web Browser: New Features Create Additional Revenue O...
San Diego, California and Oslo, Norway - November 17, 2004
QUALCOMM Incorporated (Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology,and Opera Software today announced their collaboration to introduce mobile users tocontextual shopping capabilities via Opera's mobile Web browser and QUALCOMM's BREW©solution. Opera's contextual shopping capabilities allow operators to enhance theirsubscribers" wireless Internet experience by providing them with a feature-richshopping experience, via BREW-enabled handsets. This advanced shopping experiencegives users the opportunity to purchase and download contextually relevant contentsuch as applications, ringtones, wallpapers and skins. For example, if using theOpera mobile Web browser to search for an update on the latest basketball scores, aBREW-based contextual shopping experience would enable the user to click on a linkand purchase a basketball game, or other basketball related mobile applications orfeatures such as wallpaper, all directly from the browsing experience.
Contextual shopping features can be deployed rapidly at minimum cost to BREWoperators since the capabilities leverage an operator's existing networkinfrastructure and components. Additionally, the BREW Distribution System (BDS)provides complete integration with back-end billing systems and applicationmanagement, enabling flexible billing that supports multiple pricing options for thewide variety of contextually relevant applications and content that can now bepresented to mobile end users.
Opera adopted the BREW solution to meet the demand to provide mobile Internet userswith a high-quality experience and enable them to tap into premium content in asimple, intuitive manner. The Opera browser for BREW offers high-speed, user-friendlyWeb browsing, allowing users to purchase easily applications and services relevant tothe content they are viewing. The BREW solution is enabling Opera to leverage itsglobal opportunities while reducing overall time-to-market.
"Opera is pleased to work with QUALCOMM to deliver contextual shopping capabilitiesvia BREW," said Jon S. von Tetzchner, CEO of Opera Software. "We"ve had a greatexperience delivering the Opera browser for the BREW platform with KDDI in Japan andwe are delighted to deliver compelling new services such as BREW-based contextualshopping to the global wireless marketplace QUALCOMM has helped create. We expectthat the Opera browser will not only provide new opportunities for BREW operators,users and content providers, but it will further promote the adoption of mobile Webcapabilities and the importance of mobile Web browsing technology."
"Contextual shopping capabilities via the BREW solution extend our commitment toenable diversified yet simplified shopping experiences for the end user whilemaximizing revenue opportunities for BREW operators and content providers," said GinaLombardi, senior vice president of marketing and product management for QUALCOMMInternet Services. "This functionality enables new features that support a wide rangeof premium BREW-based applications and content that will be presented to end usersbased upon their real-time usage, allowing a more personalized wireless experiencefor BREW subscribers."
About QUALCOMM's BREW
QUALCOMM's BREW solution provides products and services that connect the mobilemarketplace value chain, which includes publishers, developers, content providers,device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-basedapplications and content, and 27 manufacturers have offered more than 150 BREW-enabled device models to consumers. BREW is successfully enabling the commercialwireless data services of many successful operators, including Verizon Wireless,Alaska Communication Systems, ALLTEL, Cellular One, Cellular South, CricketCommunications, MetroPCS, Midwest Wireless, NTELOS, Pioneer, Rural CellularCorporation and U.S. Cellular in the United States, Bermuda Digital Communications,China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Iusacell inMexico, VIBO in Taiwan, Tata in India, Telstra in Australia, VIVO in Brazil,BellSouth Argentina, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador,BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Peru, Movicomin Argentina, Movicom in Uruguay, Telcel and Movilnet in Venezuela, VerizonDominicana, Verizon Wireless Puerto Rico, Pelephone in Israel and Zapp in Romania.
About QUALCOMM Incorporated
QUALCOMM Incorporated (www.qualcomm.com)is a leader in developing and delivering innovative digital wireless communications productsand services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif.,QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE 500© company tradedon The Nasdaq Stock Market© under the ticker symbol QCOM.
Except for the historical information contained herein, this news release containsforward-looking statements that are subject to risks and uncertainties, including theextent and speed to which the BREW solution is adopted and deployed, change ineconomic conditions of the various markets the Company serves, as well as the otherrisks detailed from time to time in the Company's SEC reports, including the reporton Form 10-K for the year ended September 26,2004, and most recent Form 10-Q.
Michele Bakic, QUALCOMM Internet Services
Emily Gin, Corporate Public Relations
Bill Davidson, Investor Relations
Michelle Valdivia, Marketing Communications Manager
Phone: +47 24 16 42 14
E-mail: contact form
Peter Kelly, VP Business Development
E-mail: contact form
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.