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Mobile apps for the masses

October 18, 2010

Opera joins Wholesale Application Community

Oslo, Norway - October 18, 2010

Opera Software today announced it has joined the Wholesale Applications Community (WAC). WAC is an alliance of the world's leading mobile operators such as China Mobile, Verizon Wireless, Vodafone and others, working together to define, create and deploy a common mobile application platform.

As the first browser vendor to join WAC, Opera will lend its expertise in making application platforms that harness the power of the Web. Opera brings significant experience to the alliance. In 2006, Opera first turned its web browser into an application platform with the launch of Opera Widgets. After successful deployments on smartphones, mobile applications reached the masses with the commercial availability of Opera Mini Widgets. Today, almost any phone is capable of running mobile applications written entirely in open web standards.

"WAC is being built around open Web standards, so it is valuable to have a Web browser company involved," said Peters Suh, CEO, Wholesale Applications Community. "Opera has a proven track record in supporting Web standards. Most importantly, they have already delivered standards-compliant widget and Web application repositories to major mobile operators. Their expertise is extremely helpful as we prepare to launch the Wholesale Applications Community."

"For years, we have said that the Web is the most important application platform there is," said Lars Boilesen, CEO, Opera Software. "Now we have the opportunity to collaborate with global operators to make the Web the common platform for mobile applications. This will ensure mobile applications will be available for almost everyone with a mobile phone, not limited to those with smartphones or a particular OS."

Opera products already support the initial WAC 1.0 standard. The new standard is based on an original Joint Innovation Lab (JIL) 1.2.2 standard for mobile phone applications, which Opera previously supported.

"WAC is an important industry initiative towards making a mobile application platform that is web based, rather than locked-down, proprietary application models," said Christen Krogh, Chief Development Officer, Opera Software. "WAC allows developers to build successful and spellbinding mobile applications designed for an open, interoperable future."

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.

Opera is a trademark of Opera Software ASA.

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