Fun in the sun with Opera
Debitel pre-installs Opera on seven new handsets available this summer
Oslo, Norway and Stuttgart, Germany - July 10, 2008
With warm weather in sight, Germany's largest mobile phone operator, Debitel, has decided to beef up its summer offerings by pre-installing the Opera Mini Web browser on seven new handsets. Just because you're at the beach doesn't mean you can't stay connected, and no one knows this better than debitel's 8.3 million German subscribers who now have access to a better, faster Web while on the go or in the sand.
Debitel's new Internet service now features the debitel Dashboard, a convenient way for users to access Web content directly from the homescreen. With the click of a Dashboard button, users can access e-mail, phone features, or get online to check the latest weather forecast.
Debitel customers will enjoy Opera Mini's speed, ease of use and cost-efficient compression of Web pages. Opera Mini leads the German Market in mobile Web browsing, as German telecoms O2, T-Mobile and Vodafone have also selected Opera Mini to deliver the Internet to their customers. According to Opera's State of the Mobile Web report, Germans are spending most of their mobile Web minutes shopping. Opera's Germany-specific study revealed that e-commerce accounts for more than seven percent of German Opera Mini traffic.
"Opera Mini has taken Germany by storm," says Jon von Tetzchner, CEO, Opera Software. "We are the leading provider of the Internet in Germany's mobile market, with deals with all the leading German operators. The German people want to shop online, check out sports scores and read their friends' blogs from their mobile phones, and by partnering with leading operators such as debitel, Opera is able to give the people what they want."
Debitel has fully customized Opera Mini to match their corporate identity and to give users a familiar debitel experience while surfing the full Internet from their mobile phones. Debitel's Opera Mini-powered phones will be available to Debitel customers this summer.
"The figures show a sharp increase of mobile data usage. Opera Mini is one of the products which helps to get mobile web accepted downmarket,"says Martin Witt, head of products and innovations at debitel. "We have successfully partnered with Opera Software for the past two years, and Opera Mini has proven itself to be an asset to our business, not only delivering an incomparable Web experience but also a solid revenue source."
About Opera Mini
Opera Mini brings the full Web experience to mobile phones. People can now enjoy instant access to Websites anywhere, anytime. Users of Opera Mini will benefit from a desktop-like browsing experience that displays Web pages as they are meant to be seen. In addition, Opera Mini utilizes Opera's compression technology to pre-process and compress Web pages by up to 90 percent before sending them to phones, resulting in faster page downloads without compromising end user experience. As a result, download costs are kept to a minimum.
About the debitel Group
With more than 13 million customers in Germany, the debitel Group is the largest independent German telecommunications retailer. The debitel Group includes the debitel, Talkline, _dug and Callmobile brands. debitel offers the complete range of telecommunications and its own, innovative services. As a network-independent service provider, the company offers access to all four mobile networks and fast DSL access as well as mobile music and exciting bundle products. The company is represented at over 6,000 sales outlets throughout Germany, for example at Kaufhof, Karstadt, Saturn and Media Markt. At the same time, the debitel Group is continuously consolidating its own retail competence together with subsidiary _dug andexpanding its own network of shops.
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Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
Opera is a trademark of Opera Software AS.