Recent news, 2015

Filter by:

New revenues in sight for operators as Opera launches cross-browser monetization solution

Oslo, Norway - February 26, 2015

Mobile operators worldwide will be able to generate new revenues and grow market share thanks to a new cross-browser mobile marketing engine from Opera Software that allows operators to re-establish a direct touch point with customers on their smartphones and tablets.

» Read more

Encrypted video traffic now optimized by Opera

Oslo, Norway - February 25, 2015

The recent emergence of encrypted video traffic can now be tamed, thanks to a breakthrough by Opera’s Rocket Optimizer mobile video optimization solution, Opera Software announced today.

» Read more

Consumers in emerging markets gain affordable access to apps

Oslo, Norway - February 24, 2015

Mobile operators can now offer their subscribers free-of-charge access to selected apps for a set period of time, with sponsored and paid passes to apps coming shortly. This has been made possible by App Pass, an innovative new feature for Opera Max, the mobile data-savings and management app from Opera Software.

» Read more

Android makes strong headway in “feature phone” Africa

San Mateo, Calif. - February 19, 2015

Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Mobile is the driving force behind the continent’s accelerating internet adoption.

» Read more

Viettel launches affordable data plan with Opera Mini

Oslo, Norway, and Hanoi, Vietnam - February 5, 2015

Over 50 million Viettel customers can now subscribe to the most affordable mobile data plan in Vietnam. Viettel, the largest local mobile operator, is offering one-day, web-browsing data packages for VND 2,000 (USD 0.09) through the Opera Mini browser. Subscribers to this plan will be able to browse the web via Opera Mini as much as they want for a day. The data plan is part of a partnership, announced today, between Opera Software and Viettel to bring the next million Vietnamese users online.

» Read more
  • New revenues in sight for operators as Opera launches cross-browser monetization solution

    Oslo, Norway - February 26, 2015

    Mobile operators worldwide will be able to generate new revenues and grow market share thanks to a new cross-browser mobile marketing engine from Opera Software that allows operators to re-establish a direct touch point with customers on their smartphones and tablets.

    » Read more
  • Encrypted video traffic now optimized by Opera

    Oslo, Norway - February 25, 2015

    The recent emergence of encrypted video traffic can now be tamed, thanks to a breakthrough by Opera’s Rocket Optimizer mobile video optimization solution, Opera Software announced today.

    » Read more
  • Consumers in emerging markets gain affordable access to apps

    Oslo, Norway - February 24, 2015

    Mobile operators can now offer their subscribers free-of-charge access to selected apps for a set period of time, with sponsored and paid passes to apps coming shortly. This has been made possible by App Pass, an innovative new feature for Opera Max, the mobile data-savings and management app from Opera Software.

    » Read more
  • Android makes strong headway in “feature phone” Africa

    San Mateo, Calif. - February 19, 2015

    Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Mobile is the driving force behind the continent’s accelerating internet adoption.

    » Read more
  • Viettel launches affordable data plan with Opera Mini

    Oslo, Norway, and Hanoi, Vietnam - February 5, 2015

    Over 50 million Viettel customers can now subscribe to the most affordable mobile data plan in Vietnam. Viettel, the largest local mobile operator, is offering one-day, web-browsing data packages for VND 2,000 (USD 0.09) through the Opera Mini browser. Subscribers to this plan will be able to browse the web via Opera Mini as much as they want for a day. The data plan is part of a partnership, announced today, between Opera Software and Viettel to bring the next million Vietnamese users online.

    » Read more
  • Free internet for Robi users with Opera Mini

    Dhaka, Bangladesh - February 4, 2015

    Robi users in Bangladesh will be able to enjoy 5 MB of free internet with the popular Opera Mini browser starting today. The special offer was announced at a press conference in Dhaka.

    » Read more
  • Smartphone growth in Asia fuels the expansion of the first mobile ad platform built for brands

    Singapore - February 4, 2015

    With smartphone adoption, mobile ad impression and mobile broadband penetration on the rise, Opera Mediaworks announced today its plans to expand in the fast-growing Asia Pacific region.

    » Read more
  • Report: Apple still commands highest ad revenue, despite Android’s growing traffic

    San Mateo, Calif. - February 3, 2015

    Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks.

    » Read more
  • Multi-million dollar creative fund will facilitate mobile-first storytelling with video

    San Mateo, Calif. - January 30, 2015

    Opera Mediaworks today announced the launch of the Native Video Fund, a program devoted to answering the digital advertising industry’s need for a mobile-first approach to video creative. The Fund, supported by an alliance of top global brands and agencies, provides financial backing for the production and placement of mobile video campaigns in premium, in-app native video environments powered by Opera’s AdColony Instant-PlayTM HD video technology.

    » Read more
  • Best mobile web experience for Fly users with Opera for Android and Opera Max

    Oslo, Norway - January 28, 2015

    Fly smartphones now come preinstalled with the Opera for Android web browser, according to a partnership agreement between Opera Software and mobile-phone manufacturer Fly.



    » Read more
  • Opera Mediaworks UK Mobile Audience Insight report reveals what your smartphone says about you

    London - January 22, 2015

    Brands can now reach specific target groups based on users’ handsets and their app and mobile web browsing habits, according to a new report out today. The first part of the UK Mobile Audience Insight report by Opera Mediaworks, the world’s largest mobile advertising platform, is designed to guide brands’ mobile advertising strategies.

    » Read more
  • First beacon technology alliance helps advertisers buy smarter

    San Mateo, Calif. - January 20, 2015

    The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help advertisers improve mobile-media targeting, audience segmentation and measuring, thus making their buying smarter.

    » Read more
  • Opera Mediaworks launches native ad exchange for mobile

    San Mateo, Calif. - January 13, 2015

    To meet the growing demand for premium native advertising opportunities in mobile, Opera Mediaworks today introduced a global, native ad exchange for the buying and selling of seamless, integrated advertising experiences on mobile devices — all within an exclusive, private environment. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange (OMAX), which it launched in 2013.

    » Read more
  • New data-savings app Opera Max now available exclusively on Symphony smartphones

    Dhaka, Bangladesh - January 7, 2015

    Bangladeshis will now get exclusive access to Opera Max, an app that saves data across all mobile apps, through leading mobile manufacturer Symphony’s latest smartphone, the Symphony Xplorer ZV.

    » Read more
  • Latest Opera TV solution to debut on Android TVs in 2015

    Oslo, Norway - January 5, 2015

    The industry’s first Blink-based TV rendering engine, by Opera Software, will ship on the latest Smart TVs and entertainment devices based on Android L. The Opera Devices SDK (Software Development Kit) 4.x series will launch in the near future on Android TVs by long-term Opera Software OEM partner, Sony, with the Opera Devices SDK 3.x series delivered on connected-TV devices using Android Open Source from TCL.

    » Read more