Recent news, 2016
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Opera browser nearly doubles load speed by integrating ad-blocking technology directly into the browser engine
Opera for computers is launching an integrated ad-blocking feature in its newest developer version, out today - the first major PC browser to do so.
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Opera Mediaworks and Immersion excite Lexus’ new mobile advertising campaign with haptics
Opera Mediaworks, the world’s highest quality mobile advertising and marketing platform, and Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of haptic technology, today announced a new mobile advertising campaign for Lexus that is enhanced with Immersion’s TouchSense® technology. Lexus, in partnership with its advertising agency Team One, has launched a haptic ad campaign for the first-ever Lexus GS F that currently runs on Opera Mediaworks-enabled Android mobile apps in the United States. Team One, Immersion and Opera Mediaworks worked together to enhance the Lexus mobile ad with sophisticated tactile effects to capture how it feels to drive the most powerful Lexus sedan.
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Video boost debuts faster video on Opera Mini for Android
Android users will see less of the video-buffering wheel, as the unique “video boost” feature arrives today in the Opera Mini mobile browser, available for free in Google Play. The release brings smoother video viewing and data savings to almost 120 million users on Opera Mini for Android, Opera’s biggest user base.
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Opera/Unacast partnership connects advertisers to global beacon data for the first time
Opera Mediaworks, the world’s highest quality mobile advertising and marketing platform today announced a new partnership with Unacast to provide beacon and proximity data for retargeting at scale to the world’s top advertisers for the first time.
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30% of all mobile-data usage is wasted in the background, new finding shows
A new app-usage finding, conducted through millions of Opera Max users, shows that on average over 30% of all data is used by apps running in the background. Facebook Messenger and Gmail are the most data-hungry apps this way, with some 73% of their total data usage happening in the background.
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Angry Birds now on Opera Apps Club
Rovio, the creator of Angry Birds, has partnered with Opera to bring Rovio’s family of games to the Opera Apps Club service.
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Opera Apps Club launches globally
Opera today launched globally its unique, “Netflix-style” subscription service for premium Android apps. The Opera Apps Club brings value to carriers, developers and users by offering an alternative distribution and monetization model for apps based on an unlimited “all you can download” subscription offer, payable through operators’ billing systems.
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Better language support, QR-code reader and improved download manager in latest Opera Mini browser for Android
The first Opera Mini update in 2016 is out, sporting a new QR-code reader and generator and an improved download manager, but, most importantly, it introduces better language support, with 90 languages to choose from.
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Viettel launches all you can eat app store powered by Opera
Mobile data subscribers can now download as many premium apps and games as they want for a small weekly subscription fee of VND 10,000 (USD 0.45). Viettel, the largest operator in Vietnam, has partnered with Opera to launch AppMarket, an “all-you-can-eat” app storefront for Android, Java, BlackBerry and Symbian users. It offers the lowest weekly app subscription plan in the nation.
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Opera Mediaworks’ Nordic addition brings new talent, LinkedIn partnership to region
At Opera Mediaworks, we take being the world’s leading independent mobile advertising platform very seriously. But there’s one key piece of the global domination puzzle that’s been missing: Scandinavia. Today, we are proud to announce that Opera Mediaworks has made a substantial expansion in Scandinavia to service the regional needs of advertisers and publishers. The multi-country team now joining Opera Mediaworks has formerly operated independently as adQuota.
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Opera Mediaworks and Nielsen Catalina Solutions help CPG brands leverage purchase behavior to deliver “no wait” mobile video ads
Opera Mediaworks, the first mobile ad platform for brands, and Nielsen Catalina Solutions (NCS), the leader in buyergraphic media activation and sales measurement for CPG marketers, today announced a collaboration that will allow CPG advertisers to deliver high definition (HD) mobile video ads that load instantly based on actual offline purchase behavior, and measure the impact of those ads on in-store sales. Mars Chocolate and TruMoo, in addition to Horizon Media agency, are among the first to take advantage of the capabilities now offered by Opera and NCS.
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New Opera TV 2.0 debuts at CES 2016
Smart TV, Blu-ray Disc player and set-top-box manufacturers will now be able to offer their viewers an interactive content discovery experience with Opera TV 2.0. Making its debut at the International Consumer Electronics Show (CES) 2016, the new Opera TV 2.0 brings video content to the forefront, offering greater content personalization and an enhanced understanding of consumer preferences. The next generation of this popular HTML5-based application platform provides a tailored consumer viewing experience that also creates new after-sale revenue opportunities for manufacturers and operators.
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