Recent news, 2016

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Six- to eight-second video creative sees 36% higher engagement for branding campaigns than longer-form video, study finds

London - February 9, 2016

Opera Mediaworks today announced the results of its Short-Form Video study for the EMEA region. Following on from the U.S. Native Video Fund, which established best practices for in-feed mobile video, this new study sought to explore further the ideal creative principles for mobile video by researching the effectiveness of mobile-first, short-form, full screen video in premium, in-app video environments.

» Read more

Opera Apps Club launches globally

Oslo, Norway - February 9, 2016

Opera today launched globally its unique, “Netflix-style” subscription service for premium Android apps. The Opera Apps Club brings value to carriers, developers and users by offering an alternative distribution and monetization model for apps based on an unlimited “all you can download” subscription offer, payable through operators’ billing systems.

» Read more

Better language support, QR-code reader and improved download manager in latest Opera Mini browser for Android

Oslo, Norway - January 26, 2016

The first Opera Mini update in 2016 is out, sporting a new QR-code reader and generator and an improved download manager, but, most importantly, it introduces better language support, with 90 languages to choose from.

» Read more

Viettel launches all you can eat app store powered by Opera

Hanoi, Vietnam - January 21, 2016

Mobile data subscribers can now download as many premium apps and games as they want for a small weekly subscription fee of VND 10,000 (USD 0.45). Viettel, the largest operator in Vietnam, has partnered with Opera to launch AppMarket, an “all-you-can-eat” app storefront for Android, Java, BlackBerry and Symbian users. It offers the lowest weekly app subscription plan in the nation.

» Read more

Opera Mediaworks’ Nordic addition brings new talent, LinkedIn partnership to region

Denmark, Norway and Sweden - January 18, 2016

At Opera Mediaworks, we take being the world’s leading independent mobile advertising platform very seriously. But there’s one key piece of the global domination puzzle that’s been missing: Scandinavia. Today, we are proud to announce that Opera Mediaworks has made a substantial expansion in Scandinavia to service the regional needs of advertisers and publishers. The multi-country team now joining Opera Mediaworks has formerly operated independently as adQuota.

» Read more
  • Six- to eight-second video creative sees 36% higher engagement for branding campaigns than longer-form video, study finds

    London - February 9, 2016

    Opera Mediaworks today announced the results of its Short-Form Video study for the EMEA region. Following on from the U.S. Native Video Fund, which established best practices for in-feed mobile video, this new study sought to explore further the ideal creative principles for mobile video by researching the effectiveness of mobile-first, short-form, full screen video in premium, in-app video environments.

    » Read more
  • Opera Apps Club launches globally

    Oslo, Norway - February 9, 2016

    Opera today launched globally its unique, “Netflix-style” subscription service for premium Android apps. The Opera Apps Club brings value to carriers, developers and users by offering an alternative distribution and monetization model for apps based on an unlimited “all you can download” subscription offer, payable through operators’ billing systems.

    » Read more
  • Better language support, QR-code reader and improved download manager in latest Opera Mini browser for Android

    Oslo, Norway - January 26, 2016

    The first Opera Mini update in 2016 is out, sporting a new QR-code reader and generator and an improved download manager, but, most importantly, it introduces better language support, with 90 languages to choose from.

    » Read more
  • Viettel launches all you can eat app store powered by Opera

    Hanoi, Vietnam - January 21, 2016

    Mobile data subscribers can now download as many premium apps and games as they want for a small weekly subscription fee of VND 10,000 (USD 0.45). Viettel, the largest operator in Vietnam, has partnered with Opera to launch AppMarket, an “all-you-can-eat” app storefront for Android, Java, BlackBerry and Symbian users. It offers the lowest weekly app subscription plan in the nation.

    » Read more
  • Opera Mediaworks’ Nordic addition brings new talent, LinkedIn partnership to region

    Denmark, Norway and Sweden - January 18, 2016

    At Opera Mediaworks, we take being the world’s leading independent mobile advertising platform very seriously. But there’s one key piece of the global domination puzzle that’s been missing: Scandinavia. Today, we are proud to announce that Opera Mediaworks has made a substantial expansion in Scandinavia to service the regional needs of advertisers and publishers. The multi-country team now joining Opera Mediaworks has formerly operated independently as adQuota.

    » Read more
  • Opera Mediaworks and Nielsen Catalina Solutions help CPG brands leverage purchase behavior to deliver “no wait” mobile video ads

    San Mateo, Calif. - January 12, 2016

    Opera Mediaworks, the first mobile ad platform for brands, and Nielsen Catalina Solutions (NCS), the leader in buyergraphic media activation and sales measurement for CPG marketers, today announced a collaboration that will allow CPG advertisers to deliver high definition (HD) mobile video ads that load instantly based on actual offline purchase behavior, and measure the impact of those ads on in-store sales. Mars Chocolate and TruMoo, in addition to Horizon Media agency, are among the first to take advantage of the capabilities now offered by Opera and NCS.

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  • New Opera TV 2.0 debuts at CES 2016

    Las Vegas - January 8, 2016

    Smart TV, Blu-ray Disc player and set-top-box manufacturers will now be able to offer their viewers an interactive content discovery experience with Opera TV 2.0. Making its debut at the International Consumer Electronics Show (CES) 2016, the new Opera TV 2.0 brings video content to the forefront, offering greater content personalization and an enhanced understanding of consumer preferences. The next generation of this popular HTML5-based application platform provides a tailored consumer viewing experience that also creates new after-sale revenue opportunities for manufacturers and operators.

    » Read more