Recent news, 2015

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Opera Mediaworks UK Mobile Audience Insight report reveals what your smartphone says about you

London - January 22, 2015

Brands can now reach specific target groups based on users’ handsets and their app and mobile web browsing habits, according to a new report out today. The first part of the UK Mobile Audience Insight report by Opera Mediaworks, the world’s largest mobile advertising platform, is designed to guide brands’ mobile advertising strategies.

» Read more

First beacon technology alliance helps advertisers buy smarter

San Mateo, Calif. - January 20, 2015

The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help advertisers improve mobile-media targeting, audience segmentation and measuring, thus making their buying smarter.

» Read more

Opera Mediaworks launches native ad exchange for mobile

San Mateo, Calif. - January 13, 2015

To meet the growing demand for premium native advertising opportunities in mobile, Opera Mediaworks today introduced a global, native ad exchange for the buying and selling of seamless, integrated advertising experiences on mobile devices — all within an exclusive, private environment. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange (OMAX), which it launched in 2013.

» Read more

New data-savings app Opera Max now available exclusively on Symphony smartphones

Dhaka, Bangladesh - January 7, 2015

Bangladeshis will now get exclusive access to Opera Max, an app that saves data across all mobile apps, through leading mobile manufacturer Symphony’s latest smartphone, the Symphony Xplorer ZV.

» Read more

Latest Opera TV solution to debut on Android TVs in 2015

Oslo, Norway - January 5, 2015

The industry’s first Blink-based TV rendering engine, by Opera Software, will ship on the latest Smart TVs and entertainment devices based on Android L. The Opera Devices SDK (Software Development Kit) 4.x series will launch in the near future on Android TVs by long-term Opera Software OEM partner, Sony, with the Opera Devices SDK 3.x series delivered on connected-TV devices using Android Open Source from TCL.

» Read more
  • Opera Mediaworks UK Mobile Audience Insight report reveals what your smartphone says about you

    London - January 22, 2015

    Brands can now reach specific target groups based on users’ handsets and their app and mobile web browsing habits, according to a new report out today. The first part of the UK Mobile Audience Insight report by Opera Mediaworks, the world’s largest mobile advertising platform, is designed to guide brands’ mobile advertising strategies.

    » Read more
  • First beacon technology alliance helps advertisers buy smarter

    San Mateo, Calif. - January 20, 2015

    The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help advertisers improve mobile-media targeting, audience segmentation and measuring, thus making their buying smarter.

    » Read more
  • Opera Mediaworks launches native ad exchange for mobile

    San Mateo, Calif. - January 13, 2015

    To meet the growing demand for premium native advertising opportunities in mobile, Opera Mediaworks today introduced a global, native ad exchange for the buying and selling of seamless, integrated advertising experiences on mobile devices — all within an exclusive, private environment. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange (OMAX), which it launched in 2013.

    » Read more
  • New data-savings app Opera Max now available exclusively on Symphony smartphones

    Dhaka, Bangladesh - January 7, 2015

    Bangladeshis will now get exclusive access to Opera Max, an app that saves data across all mobile apps, through leading mobile manufacturer Symphony’s latest smartphone, the Symphony Xplorer ZV.

    » Read more
  • Latest Opera TV solution to debut on Android TVs in 2015

    Oslo, Norway - January 5, 2015

    The industry’s first Blink-based TV rendering engine, by Opera Software, will ship on the latest Smart TVs and entertainment devices based on Android L. The Opera Devices SDK (Software Development Kit) 4.x series will launch in the near future on Android TVs by long-term Opera Software OEM partner, Sony, with the Opera Devices SDK 3.x series delivered on connected-TV devices using Android Open Source from TCL.

    » Read more