Recent news, 2015

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For the first time, Android tops out iOS for mobile ad revenue share

San Mateo, Calif. - May 5, 2015

Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks discloses today in its State of Mobile Advertising report.
In terms of monetization potential, or the ratio of revenue to impressions, iOS is still the leader, with the iPad generating more than 4X its traffic volume in Q1. For mobile video ads only, iOS outperforms Android for both traffic and revenue, and video completion rates for Apple users are higher (87.1% vs. 76.7%).

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New Opera Mini becomes one of the world’s top grossing Android apps

Oslo, Norway - May 4, 2015

Opera Mini, the fast mobile browser, is the most downloaded app in Google Play in nine countries and is among the top 3 or higher in 18 countries.

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Opera to double user base on Android by 2017

Oslo, Norway - April 14, 2015

From today, Android users can enjoy a new version of the Opera Mini mobile browser, available for free from Google Play. Opera Mini’s dramatically redesigned interface achieves a native Android look and feel.

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Opera acquires SurfEasy, a North American online privacy company

Oslo, Norway and Toronto, Canada - March 19, 2015

Opera Software announced today that it has acquired SurfEasy Inc., a leading Toronto based company that provides an easy-to-use VPN solution for protecting customers’ online privacy and security on smartphones, tablets and computers.

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Gameloft and Opera Software partner to bring games on mobile in emerging markets

Oslo, Norway - March 18, 2015

Gameloft, a publisher of digital and social games, announces a global partnership with Opera Software, a leader in Internet browser technologies, to make Gameloft titles available on the Opera Mobile Store.

» Read more
  • For the first time, Android tops out iOS for mobile ad revenue share

    San Mateo, Calif. - May 5, 2015

    Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks discloses today in its State of Mobile Advertising report.
    In terms of monetization potential, or the ratio of revenue to impressions, iOS is still the leader, with the iPad generating more than 4X its traffic volume in Q1. For mobile video ads only, iOS outperforms Android for both traffic and revenue, and video completion rates for Apple users are higher (87.1% vs. 76.7%).

    » Read more
  • New Opera Mini becomes one of the world’s top grossing Android apps

    Oslo, Norway - May 4, 2015

    Opera Mini, the fast mobile browser, is the most downloaded app in Google Play in nine countries and is among the top 3 or higher in 18 countries.

    » Read more
  • Opera to double user base on Android by 2017

    Oslo, Norway - April 14, 2015

    From today, Android users can enjoy a new version of the Opera Mini mobile browser, available for free from Google Play. Opera Mini’s dramatically redesigned interface achieves a native Android look and feel.

    » Read more
  • Opera acquires SurfEasy, a North American online privacy company

    Oslo, Norway and Toronto, Canada - March 19, 2015

    Opera Software announced today that it has acquired SurfEasy Inc., a leading Toronto based company that provides an easy-to-use VPN solution for protecting customers’ online privacy and security on smartphones, tablets and computers.

    » Read more
  • Gameloft and Opera Software partner to bring games on mobile in emerging markets

    Oslo, Norway - March 18, 2015

    Gameloft, a publisher of digital and social games, announces a global partnership with Opera Software, a leader in Internet browser technologies, to make Gameloft titles available on the Opera Mobile Store.

    » Read more
  • Free internet for basic phone users

    Islamabad, Pakistan - March 18, 2015

    Telenor and Mobilink customers in Pakistan will be able to enjoy a day of free internet with the popular Opera Mini browser. The free internet access, sponsored by Microsoft Lumia, is available exclusively to basic Java phone users and is aimed at encouraging more Pakistanis to go online and experience the power of the internet.

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  • Ericsson and Opera enter into partnership to deliver marketing services to operators

    Oslo, Norway - March 12, 2015

    Mobile operators worldwide will be able to generate new revenues and grow market share thanks to the combination of Ericsson’s Media Delivery Network (MDN) solution and Opera Software’s Rocket Platform.

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  • New revenues in sight for operators as Opera launches cross-browser monetization solution

    Oslo, Norway - February 26, 2015

    Mobile operators worldwide will be able to generate new revenues and grow market share thanks to a new cross-browser mobile marketing engine from Opera Software that allows operators to re-establish a direct touch point with customers on their smartphones and tablets.

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  • Encrypted video traffic now optimized by Opera

    Oslo, Norway - February 25, 2015

    The recent emergence of encrypted video traffic can now be tamed, thanks to a breakthrough by Opera’s Rocket Optimizer mobile video optimization solution, Opera Software announced today.

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  • Consumers in emerging markets gain affordable access to apps

    Oslo, Norway - February 24, 2015

    Mobile operators can now offer their subscribers free-of-charge access to selected apps for a set period of time, with sponsored and paid passes to apps coming shortly. This has been made possible by App Pass, an innovative new feature for Opera Max, the mobile data-savings and management app from Opera Software.

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  • Android makes strong headway in “feature phone” Africa

    San Mateo, Calif. - February 19, 2015

    Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Mobile is the driving force behind the continent’s accelerating internet adoption.

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  • Viettel launches affordable data plan with Opera Mini

    Oslo, Norway, and Hanoi, Vietnam - February 5, 2015

    Over 50 million Viettel customers can now subscribe to the most affordable mobile data plan in Vietnam. Viettel, the largest local mobile operator, is offering one-day, web-browsing data packages for VND 2,000 (USD 0.09) through the Opera Mini browser. Subscribers to this plan will be able to browse the web via Opera Mini as much as they want for a day. The data plan is part of a partnership, announced today, between Opera Software and Viettel to bring the next million Vietnamese users online.

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  • Free internet for Robi users with Opera Mini

    Dhaka, Bangladesh - February 4, 2015

    Robi users in Bangladesh will be able to enjoy 5 MB of free internet with the popular Opera Mini browser starting today. The special offer was announced at a press conference in Dhaka.

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  • Smartphone growth in Asia fuels the expansion of the first mobile ad platform built for brands

    Singapore - February 4, 2015

    With smartphone adoption, mobile ad impression and mobile broadband penetration on the rise, Opera Mediaworks announced today its plans to expand in the fast-growing Asia Pacific region.

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  • Report: Apple still commands highest ad revenue, despite Android’s growing traffic

    San Mateo, Calif. - February 3, 2015

    Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks.

    » Read more
  • Multi-million dollar creative fund will facilitate mobile-first storytelling with video

    San Mateo, Calif. - January 30, 2015

    Opera Mediaworks today announced the launch of the Native Video Fund, a program devoted to answering the digital advertising industry’s need for a mobile-first approach to video creative. The Fund, supported by an alliance of top global brands and agencies, provides financial backing for the production and placement of mobile video campaigns in premium, in-app native video environments powered by Opera’s AdColony Instant-PlayTM HD video technology.

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