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Lufthansa among first to use the Selfie ad unit in personalized travel campaign
Advertisers can now integrate high-quality selfies into their mobile ad campaigns and showcase products in 3D panoramic mode, enabled through a partnership between leading mobile advertising platform Opera Mediaworks and Celtra, creative, analytics and optimization platform for display advertising.
Android users up by 160%, finds the State of the Android Mobile Web report by Opera Software
Migration to Android phones continues to soar in India, according to the latest State of the Android Mobile Web report for India by Opera Software. The number of Android users across the entire country has increased dramatically, and more and more users are now taking advantage of e-commerce and video portals, the report further reveals.
Brings HTML5 app platform and HbbTV to set-top boxes
Altech Multimedia and Opera Software are extending their partnership to bring the Opera TV Store application platform on board selected Altech set-top boxes, kicking off in Australia before rolling out internationally. Altech has already been deploying the Opera Devices SDK (Software Development Kit) and the Opera hybrid TV option in Europe, and will now also expand that offering to Australia.
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