Ad Optimization Manager
- Sales and Marketing
- Oslo, Norway
Opera Software is looking for a detailed, highly skilled digital marketer to manage and optimize SEM pay-per-click and social media channels for its consumer products.
- Manage and optimize pay-per-click campaigns with Google AdWords, Google Display Network, Bing Ads, Yandex Direct and other channels.
- Manage and optimize Facebook ad campaigns and social channels.
- Work globally, across 20+ markets.
- Work across mobile, tablet and desktop form factors.
- Liaise with the Operations and Business Intelligence teams to ensure campaigns are tracking against objectives and delivering return on investment.
- Monitor ad budgets closely, managing traffic allocation across ad platforms.
- Optimize cost per installations continuously, in alignment with CPI targets.
- Manage the execution process, including coordinating creatives and test plans, as well as supervising ad trafficking.
- Bachelor’s degree (preferably in a quantitative discipline such as Mathematics or Statistics)
- Two or more years' experience working with digital ad operations in a trafficking role or digital marketing operations (including websites, paid and organic search, display media, email or social media), ideally at a digital agency or internet marketing s
- Strong knowledge of mobile ad tracking systems and their mechanisms
- Ability to handle multiple projects and prioritize responsibilities
- Keen problem-solving and troubleshooting abilities
- Knowledge of the Facebook and Google ad algorithms
- Fundamental knowledge of ad-targeting methodologies and iterative test-and-learn optimization practices
- Solid experience with mobile applications and app ecosystems
- Expertise in AdWords, GDN and excellent knowledge of Facebook ads
- Skilled user of Excel, with strong data analysis experience
- Knowledge of the online media business and emerging advertising technologies
- Experience affiliate marketing, advertising, SEM, or online advertising
- Fluent English, with additional languages a plus
For immediate consideration, please apply online.