With IBC in full-swing, we want to share Opera TV CEO Aneesh Rajaram’s point-of-view on how the FCC’s set-top-box proposal can change the future of OTT and his insights on how the proposal can improve. Read an excerpt of the article in this blog post and read the full article on The IBC Daily, here (page 46).
Debate is raging in the U.S. television industry over the FCC’s proposal to open set-top boxes to provide consumers with more choices—and the industry’s “Ditch the Box” proposal in response. Roku in particular has been very vocal in its criticism of both ideas but there is definitely a need for change in the ways U.S. TV consumers access content. Many consumers are cutting the cord and relying on over-the-top (OTT) services as their primary source of entertainment.
OTT services have filled some gaps in the industry to bring more choice, more content in an acceptable consumer experience. Consumption of OTT content continues to expand with 55 percent of U.K. broadband household and 51 percent in France watching TV programming and movies online, compared to 70 percent in the U.S. according to Parks Associates. In many cases, consumers subscribe to two or three OTT services. And the number of services providing OTT content will continue to grow.
The question the industry needs to address is how should OTT access evolve?
Democratizing content access is the right move. This means unlocking set-top boxes and making OTT content more universally accessible on all devices. But contrary to the claims of one company, HTML5 will not result in bulky CPU and memory architectures. There is sufficient evidence (including within Opera TV’s own deployment base of over 40M devices each year) to prove that HTML5 platforms make it easier for content providers and broadcasters to create once and deploy on a wide range of devices with minimum platform adaptation effort. HTML5 implementations on smart TVs, Blu-ray players and Set-top boxes have matured a great deal in the past year with further harmonization of secure and adaptive video playback taking place through active standardization efforts. The investments in HTML5 will allow an OTT service to reach the widest range of devices with the lowest total cost of ownership, while keeping OEM’s platform investments at their current levels or lower over time.
Read the complete opinion article here (page 46). Only two more days to stop by Opera TV’s IBC booth in Hall 14 Stand N29 and view all the latest demonstrations of the Opera TV ecosystem! We hope to see you before the show ends!