India is home to the largest population of Opera Mini users in the world. It is also home to the fastest-growing smartphones market in the world. With a plethora of options available at attractive prices, more and more Indian Opera Mini users are now upgrading to smartphones.
The Opera Mini user base in India increased by 25% over the past year, while the smartphone user base surged by 120%. Leading the pack is the Android smartphones user base, which increased by an impressive 160%.
In our latest State of the Android Mobile Web report, we decided to take a closer look at Opera Mini users on Android – the types of devices they are using and what keeps them busy online.
Highlights from the State of the Android Mobile Web report:
Android and Java users almost equally split
Opera Mini is now used by more smartphone users than basic Java phone users. Out of all Opera Mini users, 47 % are now on smartphones. Android and Java are the two most used mobile operating systems. According to our statistics they are on an almost equal footing, with user bases of 44% and 45% respectively. This is a huge jump from last year, when Android users stood at 21%, while Java users claimed 70% of the total Opera Mini user pie.
Micromax overtakes Samsung
A breakdown of the top 100 handsets shows that Micromax has the biggest share (30%) in this category, followed by Samsung (25%). Last year Samsung was the leader in this category. However, its interesting to note that all the top 10 Android handsets used by Opera Mini users are Samsung.
Samsung users browse more
Samsung users consume more data and view more webpages compared to other users. In all, 56% of data consumed on the top 100 Android devices is by Samsung users, followed by Micromax users at 21%, according to Opera Mini statistics. Looking at all page views, 59% are viewed by Samsung users, followed by Micromax users at 20%.
There are 77% of Opera Mini users on Android, accessing the web from phones that cost Rs 10,000 and under. Ultra-economical handsets priced under Rs 5,000 are also a fast-growing segment of the Indian Android market.
Indian handset OEMs put their trust in Opera
Given Opera’s data compression technology, which lets users browse faster, Opera Mini is a great fit for mobile handsets used in India. Opera has partnerships with 16 Indian OEMs who preinstall Opera Mini across their entire portfolio of Android smartphones and tablets. More than 350 models of Android devices have been launched by these partners with Opera Mini preinstalled on them.
All eyes still on Facebook
When it comes to data usage, Facebook is still the top data consumer for Opera Mini’s Android users. Facebook also leads in terms of page views and users. Seven out of every ten webpages viewed by Opera Mini users are from Facebook.
Shopping portals thrive
Shopping portals experienced a mammoth 356% growth in user visits over last year. The most accessed site is Flipkart which grew by 366%, followed by Amazon which grew by 443% and Snapdeal which grew by 473% in terms of unique users. Flipkart also leads the pack in terms of time spent per user, followed by Snapdeal and Myntra.
New kids on the block: Education & job portals
Several other segments are also gaining more attention among Opera Mini users on Android. More and more users are now accessing education and job portals, as well as blogs.
Video is the rising star
The top 3 features Opera Mini users love in their browser
- Speed: Opera Mini’s compression technology shrinks data by 90%, translating into a super fast browsing experience.
- Download manager: This feature allows users to start, stop or resume downloads between browsing sessions easily.
- Security: Opera Mini does not store or cache users’ private information, so users feel safe while surfing.
About the report & methodology
The top 3 features Opera Mini users love in their browser were tabulated from a survey conducted among Opera Mini users in July 2014.
Due to the explicit and potentially offensive nature of their contents, adults-only sites have been excluded from our analysis.