Frode Hernes VP Product Management, Opera TVOpera TV is getting ready for this year’s IBC event taking place September 9 – 13 in Amsterdam. As we look towards the event, Frode Hernes, VP of Product Management provided insight into what Opera TV will demonstrate at the show and a look at the state of the OTT market in this Q&A article for IBC. Read an excerpt of the article in this blog post and read the full article here.

Opera TV’s focus at IBC this year will be on service providers, content owners and publishers, broadcasters and device manufacturers.

We are looking forward to meeting with representatives from these key industry partners to bring over-the-top (OTT) content and access to consumers throughout the world. Our booth, located at stand number N29 in Hall 14, will feature the latest demonstrations in the Opera TV ecosystem including Opera TV 2.0, the next-generation HTML5-based application platform providing tailored OTT viewing experiences.

Also being demoed is the recently released Opera TV Snap 3.0, a complete end-to-end OTT app generator for broadcasters, content providers, and video on demand services. These demonstrations are designed to provide service providers OEMs and content providers with a platform suite to distribute content directly to consumers on the largest screen in the home.

What successes has Opera TV had since last year’s IBC event?

In the past year, we have seen a significant uptake in OTT consumption among consumers. Consumer behavior is really the driving force of the shift to greater OTT consumption within the industry. This shift in consumption preference is forcing OEMs and operators to take notice, and for those who have embraced this trend, they are seeing a spike in product penetration.

According to Strategy Analytics, connected TV devices such as smart TVs, Blu-ray players, and gaming consoles reached 220 million global units shipped in 2015. Smart TVs accounted for 54 percent of all connected TV devices shipped in 2015, hitting 120 million units. Opera TV is currently available on various connected devices from manufacturers including Hisense, Humax, TiVo, Samsung, Sony, and Vestel, among many others. We’ve also seen great traction in app development.

Through Opera TV Snap, Opera TV has assisted in the development of more than 1,000 apps on the Opera TV platform. Consumers want choice and these apps are giving consumers the choice of content through various access points.

What are the main trends facing the OTT market?

The OTT market is rapidly expanding. OTT platforms have filled the gaps in the industry to bring more choice, more content, and an engaging experience to consumers. Because consumers are demanding various types of content on their TV screens, the industry has seen more of everything OTT – more platforms, more content, and more people investing in TV alternatives.

We are at a point in the OTT revolution where we are seeing more apps being developed by not just traditional content providers but also premium content providers and print-publishers. The proliferation of apps running on multiple devices and platforms has created a fragmented market where different apps need to be developed in order to provide consumers with a seamless experience on whatever device or platform they use to access content.

Opera TV is working to bring defragmentation to the market by supporting app developers and allowing them to merge their apps to work on multiple platforms.

Read the complete Q&A here. Opera TV will be at IBC September 9 – 13 with the latest demonstrations of the Opera TV ecosystem at Hall 14 Stand N29, click here for more info. We look forward to seeing you at the show!

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