The proof is in. Video consumption habits have changed considerably among consumers in the past year alone with more and more people using a variety of mediums to devour their online TV content. Multiscreen viewing, OTT and “catch-up TV” has become a reality, with more connected devices being shipped than ever before and consumers actively embracing the changing landscape by demonstrating their new consumption habits.
According to Adobe’s Q2 2014 Digital Index, 2014 was the year of online TV and video, with an increase of 388% Year on Year on the amount of online TV and video being consumed across devices, with OTT devices like connected TVs, streaming sticks and gaming consoles gaining the largest percentage of market share (127%) and an incredible 194% growth in share of authenticated video starts.
By deploying the Opera TV Store on their connected devices, OEMs and Pay-TV operators are delivering entertaining, interactive online TV and video experiences to their viewers and are a key part of this growing trend. With an open OTT ecosystem such as the Opera TV Store, OEMs and Pay-TV operators are differentiating themselves from the competition by being able to offer their viewers more than just broadcast content and premium on-demand videos, and instead deliver unique content to their audience where they prefer to watch it most.
The Opera TV Store is already being shipped on millions of devices with Pay-TV operators and major television, Blu-ray and set-top-box manufacturers, including Sony, TiVo, Samsung, RCA, TCL, Vestel, Amino, Changhong, Humax, Hisense, Konka, Skyworth and more.
Interested in hearing more about the Opera TV Store and how Opera can help you bring a more connected TV experience on your device? Please get in touch – we’d love to talk.