In this State of the Mobile Web report, Indonesia is in focus for a closer look at trends and facts. Indonesia is the second-largest country in terms of Opera Mini users worldwide, and the behavior of Android users in Indonesia is interesting.
A large number of smartphone users use the Opera Mini mobile web browser regularity, with us observing a 182% growth of Opera Mini users on all smartphone platforms in Indonesia, from May 2012 to May 2013. Overall, the number of Opera Mini users in Indonesia increased by 46%, while the number of Opera Mini users on Android increased by 189% from May 2012 to May 2013.
Despite the many choices available in the browser market, Opera Mini remains the Indonesians’ sweetheart. The reasons varied; among them was familiarity and faster service due to Opera’s well-known data compression feature. Data consumption experienced by Indonesian Opera Mini users on Android is 218% higher than data consumption of average Opera Mini users.
Samsung is winning over Indonesians as the phone of choice, securing nine places in the list of top 10 Android phones in use in Indonesia. Smartfren, a local device brand, landed the 4th slot, with its best-selling Andromax.
Meanwhile, in the list of top-100 devices, another Indonesian brand, Cross, showed its consumer trust, coming in 3rd after Sony. Samsung is leading the market, securing 33% of the Opera Mini user base thanks to its affordable gadgets.
Price is apparently the key factor in choosing gadgets in Indonesia. The top-10 Android devices are all devices that cost less than Rp2.3 million (US$230).
As Indonesia is one of the most “social” nations in terms of online networking, it is safe to say that joining Facebook and Twitter are key drivers for Indonesians to go online. Of the total data consumption of Opera Mini users, 36% is represented by social-networking sites.
Facebook comes out on top as the number one social-media website. Approximately 68% of the total pages viewed by Indonesian Opera Mini users on Android are on Facebook. As for search, 94% of Opera Mini users put their trust in Google, using it frequently.
According to a survey by On Device Research conducted for Opera Software, most of Indonesia’s biggest Android fans are male, making up around 81% of the demographics. These men are between 25 and 34 years old and live in urban areas or big cities. The second-highest single segment is young people aged 18 to 24, making up 34% of the user base. Youth tends to grow the Android market.
Android’s sleek and fluid system, features and sophisticated design have not only managed to get people to buy the phones, but also to browse more. Android users running Opera Mini visit 83% more pages on the internet than average Opera Mini users.
Half of the top-100 domains visited by Opera Mini’s Android users are related to News & information, Social network & community, and Music & video. However, another draw for Indonesians to surf the internet is online shopping. Buying and selling goods online offers cheaper and hassle-free business. Online retailers Kaskus and tokobagus.com are among the top-15 most visited websites.
In June 2013, the consumer base of the Opera Mini, Opera for Android and Opera Mobile Classic browsers had more than 251 million unique users. The Opera Mini servers (which do not process pages from Opera for Android and Opera Mobile Classic browsers) served more than 170 billion pages and compressed over 13 petabytes of data for Opera Mini users. In all 34% of the total users of Opera Mini, Opera for Android and Opera Mobile Classic are using smartphones to browse the web. Compared to June 2012, the total number of Opera Mini, Opera for Android and Opera Mobile Classic users grew more than 25%, year over year.
In June 2013, there were over 251 million Opera Mini, Opera for Android and Opera Mobile Classic users. Out of this number, more than 20 million were Opera for Android and Opera Mobile Classic users globally, and the rest were Opera Mini users. Compared to June 2012, Opera Mini and Opera Mobile combined grew 25% year over year.
|Month||Opera Mini||Total users|
Opera Mini users viewed over 170 billion pages in June 2013. Since June 2012, page views have increased by 48%.
In June 2013, Opera Mini users generated over 3.3 billion MB of data for operators worldwide. Data in the Opera Mini browser is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 13 petabytes of data in June. Since June 2012, data traffic has risen by more than 68%.
|Month||Data transfer (MB)|
For more information about the State of the Mobile Web report, please contact Pål Unanue-Zahl palu[at]opera.com, +47 2369 2400.
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